Fatma Hilal ERGEN KELEŞ, Burç ÜLENGİN

ISSUES IN THE USE OF THE EVENT STUDY METHODOLOGY: AN ANALYSIS OF MARKETING STRATEGIES IN PRODUCT RECALL STUDIES

Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi

2019-Cilt: 41 - Sayı: 1

181-198

Event study methodology, product harm crises, product recall, marketing strategy

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