Ahmet SARUHANOĞLU, Gülmira KERİM

DENEYİMSEL PAZARLAMANIN MÜŞTERİ MEMNUNİYETİ ÜZERİNDEKİ ETKİSİNE YÖNELİK BİR ARAŞTIRMA: GLORIA JEAN’S COFFEES ÖRNEĞİ

AN INVESTIGATION INTO THE IMPACT OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF GLORIA JEAN'S COFFEES

Kesit Akademi Dergisi

2020-Sayı: 22

321-337

Deneyimsel Pazarlama, Müşteri Memnuniyeti, Gloria Jean’s Coffees

Experiential Marketing, Customer Satisfaction, Gloria Jean’s Coffees

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