Muge Klein

Mobile marketing: a classification framework and effect on marketing mix

Mobile marketing: a classification framework and effect on marketing mix

Journal of Management Marketing and Logistics

2014-Cilt: 1 - Sayı: 3

276-285

Anahtar  Kelimeler  Mobil  pazarlama, mobil  pazarlama  çeşitleri, mobil  pazarlama  sınıflandırması, pazarlama  karması, mobil  pazarlama  karması

Mobile  marketing, mobile  marketing  types, mobile  marketing  classification, marketing  mix, mobile  marketing  mix.

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