Mehmet Necati CİZRELİOĞULLARI, Patrick Chukwuemeke UWAJEH, Mehmet Veysi BABAYIGIT

THE IMPACT OF SOCIAL MEDIA ON THE MARKETING COMMUNICATION IN THE TOURISM AND HOSPITALITY INDUSTRY

THE IMPACT OF SOCIAL MEDIA ON THE MARKETING COMMUNICATION IN THE TOURISM AND HOSPITALITY INDUSTRY

EUropean Journal of Managerial Research (EUJMR)

2019-Cilt: 3 - Sayı: 4

45-58

Social media, Tourism, Hospitality sector, Marketing Communication

Social Media, Tourism, Hospitality Sector, Marketing Communication, Word-of-Mouth (WOM), Electronic Word-of-Mouth (e-WOM)

98 91

0