İrem ERDOĞMUŞ, Müjdelen İ. YENER, Orkun GÖZE

INFORMATION AND COMMUNICATION TECHNOLOGIES AS A COMPETITIVE ADVANTAGE TOOL AFTER TERMINATION OF AGREEMENT ON TEXTILES AND CLOTHING: A STUDY OF TURKISH TEXTILES AND CLOTHING INDUSTRY

World textiles and clothing (T&C) industry had faced a serious turning point by the end of the 2004, when the Agreement on Textiles and Clothing ended and the quotas were fully eliminated between the members of World Trade Organization. The quota elimination was in favour of countries that take advantage of low costs in textile manufacturing, but it was to the disadvantage of those that produce high quality products with high prices. This paper was conducted to determine the status Turkey, its T&C industry and factors of gaining competitive advantage - especially information and communication technology factor - in the non-quota era. For this purpose the expectations and actual changes in the business volumes of the companies were questioned, and the factors of gaining competitive advantage were discussed. In addition, the information and communication technology (ICT) tools of new economy were investigated in both utilization level and competitive advantage expectation.

Anahtar Kelimeler:

information And Communication Technologies, Textile and Clothing Agreement, Competitive Advantage

PDF

___

[1] WTO statistics website. (http://www.wto.org/english/ res_e/statis_e/statis_e.htm). [01.12.2008].
[2] Dunford, M. (2002). The changing profile and map of the EU textile and clothing industry. Falmer, Brighton: School of European Studies. University of Sussex.
[3] Nordas, H.K. (2004). The Global Textile and Clothing İndustry post the Agreement on Textiles and Clothing. Geneva: World Trade Organization Publications.
[4] Bruckner, A.; Mueller, S. & Spitz, B. (2006). Analysis of Supply Chains. (http://www.thaitextile.org/supply_chain/ publication/tSCM.html). [07.01.2006].
[5] Minör, P. (2002). Changes in Global Trade Rules for Textiles and Apparel. Virginia: Nathan Associates Inc.
[6] Weerakoon K. & Wijayasir, V. (2000). Textiles and Clothing Sector in Sri Lanka. Colombo: Institute of Policy Studies.
[7] James, W.; Ray, D. & Minör P. (2002). Indonesia ’s Textile and Apparel industry: Meeting the Challenges of the Changing International Trade Environment. Jakarta: Project for Economic Growth.
[8] USITC (U.S. International Trade Commission). (2001). Apparel: Andean Countries Seek Parity with Caribbean Basin Countries to Remain Competitive in the U.S. Market. industry, Trade and Technology Review. Publication 3413.
[9] Spinanger, D. (1998). Textile Beyond the MFA Phase- Out. CSGR Working Paper No. 13/98. Çenter for the Study of Globalization and Regionalization. The University of Warwick.
[10] Textiles Intelligence. (2005). World Textiles and Clothing after Quota Elimination: Winners and Losers. Pub ID: TXI1075235
[11] Stiroh, K.J. (2002). New and Old Economics in the New Economy. New York: Federal Reserve Bank of New York.
[12] e-Business Watch. (2005). ICT and Electronic Business in the Textile and Clothing industry. Sector Impact Study No. 02.
[13] Moen, 0.; Madsen, T.K. & Aspelund, A. (2008). The importance of the internet in intemational business-to- business markets. International Marketing Review, 25(5), 487-503.
[14] Nieto, M.J. & Fem'andez, Z. (2005). The role of information technology in corporate strategy of small and medium enterprises. Journal of International Entrepreneurship, 3(4), 251-262.
[15] Loane, S. (2006). The role of the internet in the internationalisation of small and medium sized companies. Journal of International Entrepreneurship, 3(4), 263-277.
[16] (2002). Markaların Fason Cenneti. Cumhuriyet, 22 Ekim, 9.
[17] Evran, E. (2003). Hani Türkiye’den Marka Çıkmazdı? Sabah, 1 Ocak, 9.
[18] Ercan, E. (2002). Changing world trade conditions force the Turkish textile and apparel industry to create new strategies. Journal of Textile and Apparel, Technology and Management, 2(IV), 1-8.
[19] İstanbul Textile & Apparel Exporterş' Associations (ITKIB). “TURQU ALITY ® NEDİR?” (http://www.itkib.org.tr/itkib/homepage/turquality.htm). [10.01.2006].
[20] Çenter for European Policy Studies (CEPS). (2005). The Textiles and Clothing industry in an enlarged Community and the Outlook in the Candidate States, Part 1 Supplement: Turkey. Final Report. Brussels.
[21] Turkish-U.S. Business Council (Taik). (2005). Textiles and Clothing Sector. Sector Briefs for Foreign Companies. (www.taik.org). [05.01.2006].
[22] Turkey Clothing Manufacturers Association (TCMA). (2005). Turkish Clothing industry Horizon 2010 Road Map. İstanbul.
[23] Kotler, P. (2003). Adapting Marketing to the New Economy. Marketing Management. Eleventh Edition. New Jersey: Pearson. 33-58.
[24] Turban, E.; McLean, E. & Wetherbe, J. (2002). Information Technology in the Digital Economy. Information Technology for Management. 3rd Edition. New York: John Wiley and Sons. 1-45.
[25] U.S. Department of Commerce, Economics and Statistics Administration. (1998). The Emerging Digital Economy. Washington, DC: Office of Policy Development.
[26] Moodley, S. (2001). E-Business and the Changing Terms of Competition and Trade in the South African Apparel Industry. Research Report No. 43. Industrial Restructuring Project. University of Natal. Durban.
[27] Daft, R.L. (2003). Organization Theory and Design. 8th Edition. Ohio: South-Western College Pub.
[28] Byme, C. The Impact Of New Technology In The Clothing Industry: Outlook To 2000. David Rigby Associates Management Consultants (http://www.davidrigbyassociates.co.uk). [05.01.2006].
[29] Ryals, L. & Payne, A. (2001). Customer Relationship Management in Financial Services: Towards Information- Enabled Relationship Marketing. Journal of Strategic Marketing, 9(1), 3-27.
[30] Bose, R. (2002). Customer Relationship Management: Key Components for IT Success. Industrial Management and Data Systems, 102(2). 89-97.
[31] e-Business W@tch. (2005). ICT and Electronic Business in The Textile and Clothing Industry. Sector Impact Study No. 02.
[32] TextileBusiness, Italy. (www.textilebusiness.it). [05.01.2006].
[33] (2003). SPSS 12.0for Windows. USA: SPSS Inc.
[34] State Planning Organization (DPT). (2001). Eighth Five- Year Development Plan. Textiles and Clothing Industry. Private Specialization Commission Report. Ankara.
[35] (2008). STATES: e-Readiness centre for Tirupur knitwear cluster to be launched today. Businessline Chennai, June 6th.
[36] Tung-Ching, L. & Chien-Chih, H. (2008). Understanding knowledge management system usage antecedents: An integration of social cognitive theory and task technology fit. Information & Management, 45(6), 410-417.