Ramu GOVİNDASAMY, Albert Ayeni AYENİ, Kathleen M. KELLEY, James E. SİMON, William J. SCİARAPPA, Richard W. VAN VRANKEN, Peter NİTZSCHE, Brian SCHİLLİNG, Stephen J. KOMAR, Surendran ARUMUGAM

Ethnic crop consumption and marketing in the Eastern United States: Trends and prospects

The population demographics of the eastern U.S has changed in recent years with an increase in immigrants, particularly of Asian and Hispanic origins. This trend motivated the identification of foods preferred by these ethnic communities in 16 states in the region and Washington, D.C., focusing on greens and herbs. Over 100 ethnic greens and herbs were identified as being preferred food choices, from which 40 were selected for further study, representing 10 crops important to four ethnicities: Asian Indian, Chinese, Mexican, and Puerto Rico. Bulletin board focus group and telephone survey participants responded to questions regarding their consumption in 2010. The relevant information was collected to assess retail sales for each crop for each of the four ethnic groups. Results demonstrated that the ethnic crop demand in the eastern U.S is significant, and the prospects for future growth are promising as the population of ethnic consumers in the region is projected to continue to grow.

Anahtar Kelimeler:

Locally grown, Ethnic greens and herbs, Hispanic populations, Asian populations, Eastern United States

Ethnic crop consumption and marketing in the Eastern United States: Trends and prospects

Keywords:

Locally grown, Ethnic greens and herbs, Hispanic populations, Asian populations, Eastern United States,

PDF

___

Arumugam S, Govindasamy R, You X, Vellangany I (2016) Country of Origin Labelling (COOL): A Consumer Preference Analysis for Ethnic Greens and Herbs in the East Coast Region of USA, Econ. Affairs 61: 1-11.
Asp EH (1999) Factors affecting food decisions made by individual consumers. Food Policy 24: 287-294.
Banerjee S, Debnath P, Debnath PK (2015) Ayurnutrigenomics - Ayurveda-inspired personalized nutrition from inception to evidence. Journal of Traditional and Complementary Medicine 5(4): 228-233.
Bernstein R (2005) Texas Becomes Nation’s Newest ‘Majority- Minority’ State. US Census Bureau News, Retrieved on 14 January 2006.
Bhugra KB, Mallett R, Rosemarie D, Manisha S, Jayshree and Julian Leff D (1999) Cultural identity and its measurement: a questionnaire for Asians. International Review of Psychiatry 11(2-3): 244-249.
Bisogni CA, Connors M, Devine CM, Sobal J (2002) Who we are and how we eat: a qualitative study of identities in food choice. Journal of Nutrition Education and Behavior 34(3):128-139.
Bojanic D, Xu Y (2006) An investigation of acculturation and the dining-out behavior of Chinese living in the United States. International Journal of Hospitality Management 25(2): 211-226.
Da-Costa-Rocha I, Bonnlaender B, Sievers H, Pischel H, Heinrich M (2014) Hibiscus sabdariffa L.-A Phytochemical and Pharmacological Review. Food Chemistry 165: 424-443.
Dhakal CK, Khadka S (2021) Heterogeneities in consumer diet quality and health outcomes of consumers by store choice and income. Nutrients 13: 1046.
Drewnowski A, Aggarwal A, Hurvitz PM, Monsivais P, Moudon, AV (2012) Obesity and supermarket access: proximity, or price? American Journal of Public Health 102(8): e74-80.
Fischler C (1988) Food, self and identity. Social Science Information (SAGE, London, Newbury Park, Beverly Hills and New Delhi) 27(2): 275-292.
Gilbert LC (2000) The functional food trend: what's next and what American think about eggs. Journal of the American College of Nutrition 19(5 Suppl): 507S-512S.
Govindasamy R, Sciarappa W, Puduri VS, VanVranken R, Ayeni A, Pappas K, Simon JE, Mangan F, Lamberts M, McAvoy G (2007) A Market driven approach to ethnic crop production for the US east coast. In: J. Janick and A. Whipkey (eds.). The Sixth New Crops Symposium: Creating Markets for Economic Development of New Crops and New Uses. ASHS Press, Alexandria, VA, pp. 261-273.
Govindasamy R, VanVranken RW, Sciarappa W, Ayeni A, Puduri VS, Pappas K, Simon JE, Mangan F, Lamberts M, McAvoy G (2010) Consumers Ê-Shopping patterns and expenditures on ethnic produce: A Case Study from the Eastern Coastal U.S.A. Journal of The ASFMRA 73: 36-49.
Govindasamy R, Arumugam S, You X, Vellangany I (2015) Willingness to buy organically grown ethnic greens and herbs: A consumers study with reference to the East-coast region of United States. Agricultural Economics Research Review 28(2): 213-222.
Hillier A, Cannuscio CC, Karpyn A, McLaughlin J, Chilton M, Glanz K (2011) How far do low-income parents travel to shop for food? Empirical evidence from two urban neighborhoods. Urban Geography 32(5): 712-729.
Humphreys JM (2018) The Multicultural Economy Selig Center for Economic Growth, Terry College of Business by the Selig Center for Economic Growth, 2019, The University of Georgia. https://news.uga.edu/multicultural-economy/.
Lang T (2010) From ‘value-for-money’ to ‘values-for-money’? Ethical food and policy in Europe. Environment and Planning A: Economy and Space 42(8): 1814-1832. doi: 10.1068/a4258.
Ledoux TF, Vojnovic I (2013) Going outside the neighborhood: The shopping patterns and adaptations of disadvantaged consumers living in the lower eastside neighborhoods of Detroit, Michigan. Health Place: 19: 1-4.
Lee JH, Hwang, J Mustapha (2014) A Popular Ethnic Foods in the United States: A Historical and Safety Perspective, Comprehensive Reviews in Food Science and Food Safety 13: 2-17. doi: 10.1111/1541-4337.12044.
Lindgren E, Harris F, Dangour AD Alexandros Gasparatos, Michikazu Hiramatsu, Firouzeh Javadi, Brent Loken, Takahiro Murakami, Pauline Scheelbeek & Andy Haines (2018) Sustainable food systems-a health perspective. Sustainability Science 13(6): 1505-1517. doi: 10.1007/s11625-018-0586-x.
Mendonca RU de, Mangan F, Moreira M (2006) Evaluation of eggplant (Solanum spp.) varieties for ethnic groups in the United States. Proceedings of the InterAmerican Society for Tropical Horticulture 49: 38-39.
Monterrosa EC, Frongillo EA, Drewnowski A, de Pee S, Vandevijvere S (2020) Sociocultural influences on food choices and implications for sustainable healthy diets. Food and Nutrition Bulletin 41(2): 59S-73S.
Nurk E, Refsum H, Drevon CA, Tell GS, Nygaard HA, Engedal K (2010) Cognitive performance among the elderly in relation to the intake of plant foods. The Hordaland Health Study. British Journal of Nutrition 104(8): 1190-1201.
Park CH, Tannous P, Simon JE, Kwon TO, Sciarappa W, Craker LE, Ranken RV, Kline W, Nitzsche PJ, Juliani HR, Govindasamy R (2007) Chives and perilla, Korean greens for emerging ethnic markets. In: J.Janick and A.Whipkey (eds.). The Sixth New Crops Symposium: Creating markets for economic development of new crops and new uses. ASHS Press, Alexandria, VA, pp. 228-232.
Peñaloza LA (1994) Atravesando fronteras / border crossings: A critical ethnographic exploration of the consumer acculturation of Mexican immigrants. Journal of Consumer Research 21(1): 32-54.
Piernas C, Mendez MA, Ng SW, Gordon-Larsen P, Popkin BM (2014) Low-calorie-and calorie-sweetened beverages: diet quality, food intake, and purchase patterns of US household consumers. The American Journal of Clinical Nutrition 99(3): 567-577.
Ragaert P, Verbeke W, Devlieghere F, Debevere J (2004) Consumer perception and choice of minimally processed vegetables and packaged fruits. Food Quality and Preference 15: 259-270.
Sarkar P, Kumar DHL, Dhumal C, Panigrahi SS, Choudhary R (2015) Traditional and ayurvedic foods of Indian origin. Journal of Ethnic Foods 2(3): 97-109.
Sciarappa W, Simon J, Govindasamy R, Kelley K, Mangan F, Zhang S, Arumugam S, Nitzsche P, VanVranken R, Komar S, Ayeni A, McAvoy G, Park C, Reichert W, Byrnes D, Wu Q, Schilling B (2016) Asian Crops overview: Consumer preference and cultivar growth on the East Coast of the United States. HortScience 51(11): 1344-1350.
Simon JE, Park C, Ayeni A, Payne D, Nitzsche P, Sciarappa W, VanVranken R, Komar S, Dager E, Su Q, Schilling B, Govindasamy R, Kelley KM (2012) Producing and marketing ethnic herbs and greens. New Jersey Vegetable Growers Association, Anl. Proceedings.
Sohi I, Bell BA, Liu J, Battersby SE, Liese AD (2014) Differences in food environment perceptions and spatial attributes, of food shopping between residents of low and high food access areas. Journal of Nutrition Education and Behavior 46(4): 241-249.
Specialty Food Association (2019) Specialty Food Sales Near $150 Billion: State of the specialty food industry report released 2019.
Thomsen MR, Nayga RM, Alviola IV PA, Rouse HL (2016) The effect of food deserts on the body mass index of elementary schoolchildren. American Journal of Agricultural Economics 98(1): 1-8.
Tubene S (2001) Market Potential for Ethnic Produce in the Mid-Atlantic Region. Maryland Cooperative Extension. University of Maryland, College Park-Eastern Shore.
Vadiveloo MK, Parker HW, Juul F, Parekh N (2020) Sociodemographic differences in the dietary quality of Food-at-Home acquisitions and purchases among participants in the US nationally representative Food Acquisition and Purchase Survey (FoodAPS). Nutrients 12: 2354.
Valerino-Perea S, Lara-Castor L, Armstrong MEG, Papadaki A (2019) Definition of the Traditional Mexican Diet and Its Role in Health: A Systematic Review. Nutrients 11(11): 2803.
Vespa J, Medina L, David M, Armstrong MD (2020) Demographic turning points for the United States: Population projections for 2020 to 2060. Current population reports P25-1144. U.S. Census Bureau Washington DC.