THE ROLE OF GREEN BUSINESS STRATEGIES ON SUSTAINING COMPETITIVE ADVANTAGE

Küresel ısınmanın bir sonucu olarak, organizasyonlar stratejilerini oluşturmadan önce çevre konularını göz önünde bulundurmalıdırlar. Bu makalenin amacı, organizasyonlarda rekabet avantajının sürdündebilirliği ile çevre performansı arasındaki bağı kanıtlamaktır. Organizasyonları çevre dostu olarak yeniden yapılandırmak, er geç maliyetlerini minimize etmelerine ve karlarını artırmalarına yardımcı olacaktır. Birinci olarak, organizasyonda yapılan yeşil değişiklikler sonucu israflar önleneceğinden ve maliyetler düşeceğinden dolayı, organizasyonlar maliyet liderliği stratejisini kullanabilirler. İkinci olarak, çevreye dost ürün geliştirirken, süreçte ve ürünün tasarımında değişiklikler olacağından, organizasyonlar farklılaştırma stratejisini uygulayabilirler. Son olarak, organizasyon odaklanma stratejisini uygulayarak, ekolojik nişlere kolaylıkla erişebilir.

Anahtar Kelimeler:

Yeşil işletme stratejileri, çevresel maliyeti liderliği, çevresel ürün çeşitlendirmesi, ekolojik nişler

THE ROLE OF GREEN BUSINESS STRATEGIES ON SUSTAINING COMPETITIVE ADVANTAGE

Due to global warming, organizations need to consider environmental issues before they formuiate their business strategies. This paper aims to prove the link between sustaining competitive advantage and environmental performance of organizations. Restructuring organizations to become environmentally friendly will eventually help them to minimize costs and maximize profits. Firstly, organizations could use cost leadership strategy as green changes in the organization will help them to minimize costs by eliminating wastes in processes. Secondly, while trying to produce environmentally friendly product, there would be changes in process and design of the product which will . help organizations to differentiate. Finally, there are ecological niches, organizations could use focus strategy and easily explore.

Keywords:

Green business strategies, environmental cost leadership, environmental product differentiation, ecological nic/ıes.,

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