HAZIRAN 2015 GENEL SEÇIMLERINDE TWITTER GÜNDEMINI BELIRLEME. BIR SOSYAL AĞ ANALIZI UYGULAMASI

Bu çalışma, 7 Haziran 2015 Türkiye genel seçimlerinde Twitter gündemini sosyal ağ analizi kullanarak incelemektedir. Seçim boyunca en çok takipçisi olan 18 köşe yazarının 810 Twetter gönderisi incelenmiştir. Çalışma 31 Mayıs-14 Haziran dönemlerini kapsamaktadır. Veri toplama aşamasında içerik analizi kullanılmış, Beş kodlayıcı için kodlayıcılar arası güvenilirlik katsayısı olarak Krippendorf Alfa katsayısı hesaplanmıştır. Hesaplanan KALPHA değeri 0,80’dir. İçerik analizi sonucunda 11 kategori belirlenmiş ve bu 11 kategoriye göre iki matris oluşturulmuştur. Bir matris seçimden bir hafta öncesi için, bir matris seçimden bir hafta sonrası için. Veri, ağ analizi programlarından UciNet ve NetDraw kullanılarak analiz edilmiştir. Elde edilen bulgulara göre seçimden bir hafta öncesi için siyaset, seçim, medya ve demokrasi en merkezde olan konular olmuştur. Bunun yanında seçimden bir hafta sonrası için siyaset, seçim, demokrasi ve meyda en merkezdeki konular olmuştur. Ayrıca oluşturulan iki matrisin (Seçimden bir hafta önce ve seçinden bir hafta sonra) birbiri ile ilişkili olduğu görülmüştür.

Anahtar Kelimeler:

Gündem Belirleme, seçim, Twitter, sosyal ağ analizi

DEFINING TWITTER AGENDA DURING JUNE 2015 TURKEY GENERAL ELECTION, A SOCIAL NETWORK ANALYSIS APPLICATION

This paper investigates Twitter agenda during Turkey general election at the 2015 June 7th with using social network analysis. In total 810 tweets of top 18 most followed accounts of journalist/columnists on Twitter was analyzed during election. Study cover the time period 31 May - 14 June 2015. Content analysis was used for data gathering and five coders were used. Krippendorf Alpha was computed for inter-coder reliability. Calculated KALPHA is 0,80. Eleven main categories were defined at the end of content analysis and two matrices were created based on eleven categories. One matrix for one week before election and the other matrix for one week after election. Data was analyzed with network analysis software named as UciNet and NetDraw. Results show that, politics, election, media, democracy are the most central topics for one week before the election. Besides, politics, election, democracy, media are the most central topics for the one week after election It was found also two matrices (one week before and after election) are related to each other.

Keywords:

Agenda Setting, election, Twitter, social network analysis,

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