İŞLETMELERİN ULUSLARARASILAŞMA STRATEJİLERİ: KAHRAMANMARAŞ İŞLETMELERİNDE BİR ALAN ÇALIŞMASI

Günümüzde işletmeler küreselleşme, uluslararasılaşma, rekabet vb. faktörlerden dolayı uluslararası faaliyetlerde bunmaktadırlar. Bu süreç bütün dünyadaki işletmeler için de hayati olduğu kadar Kahramanmaraş işletmeleri içinde hayati öneme sahiptir. Yerel bir işletme için en önemli stratejik kararlardan biri uluslararasılaşma stratejisini belirlemek, uygulamak ve gerektiğinde değiştirmektir. Bu çalışmanın amacı, Kahramanmaraş’ta faaliyet gösteren işletmelerinin günümüzdeki uluslararasılaşma stratejilerini belirlemek ve bu işletmelerin geleceğe dönük planlarını ortaya koymak ve bu kapsamda değerlendirmektir. Çalışma bir alan çalışması ile desteklenmiş ve elde edilen veriler SPSS 16.0 istatistik paket programında uygun teknikler kullanılarak analiz edilmiştir.Anahtar Kelimeler: Uluslararasılaşma, Uluslararası İşletmeler, Uluslararasılaşma Stratejileri.

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Companies have to be involved in internationalactivities due to globalization, internationalization and competition. Thisprocess is vital for the companies across the world as well as enterprisesin Kahramanmaras. One of the most important strategic decisions for alocal enterprise is to define internationalization strategy, implement andchange when necessary. The purpose of this study is to identify andevaluate current international strategies and future plan of enterprises inKahramanmaras. This study is supported with a field study and data isanalysed by using SPSS 16.0 with appropriate techniques

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