Turizm öğrencilerinin turizm bilinci ile ilgili algıları

Turizm endüstrisi destinasyonlar üzerinde ekonomik, sosyal, kültürel ve toplumsal olarak olumlu ve olumsuz etkilere sahiptir. Destinasyonların sürdürülebilirliği için olumlu etkilerden mümkün olduğun-ca yararlanmak, olumsuz etkileri ise en aza indirmek hedeflenmelidir. Bu bakımdan sektör çalışanlarına önemli görevler düşmektedir. Günümüzün turizm öğrencileri, geleceğin sektör çalışanları olacağından, turizmin olumlu ve olumsuz etkilerini iyi kavramış, turizm bilinci yüksek bireyler olmaları gelecekte destinasyonların sürdürülebilirliği açısından önem taşımaktadır. Turizm eğitiminin temel amaçların-dan bir tanesi de turizm bilinci yüksek çalışanlar yetiştirmektir. Çalışmada turizm öğrencilerinin turizm bilinci ile ilgili algılarının ölçülmesi hedeflendiği için, turizm öğrencilerinden gönüllü olanlara anket uygulanmıştır. Turizm işletmeciliği bölümünde okuyan öğrencilerden anketi geçerli sayılan 225 öğren-cinin anketi değerlendirmeye alınmıştır. Anket verileri ile araştırma konusuna yanıt aramak amacıyla keşfedici faktör analiz gerçekleştirilmiştir. Keşfedici faktör analizi sonucunda turizm öğrencilerinin turizm bilinci ile ilgili algıları 4 faktörden oluşmuştur. Bu faktörler (1) Ekonomik Yapı ve Doğal Çevre , (2) Sosyo-Ekonomik Durum, (3) Sosyal Yapı ve (4) Bilinç Düzeyi olarak belirlenmiştir.

Anahtar Kelimeler:

Turizm Bilinci, Turizm Algısı, Turizm Destinasyonu

The perception of tourism students about tourism awareness

The tourism industry has positive and negative impacts on destinations economically, socially, culturally and socially. It should be aimed to take as much advantage of the positive effects as possible, while minimizing the negative effects for the sustainability of destinations. Since today's tourism students will be sector employees of the future, their having a good understanding of the positive and negative effects of tourism and their being a high tourism awareness individual is important in terms of sustainability of destinations. One of the main purposes of tourism education is to train employees with high awareness of tourism. In this study, it is aimed to measure the perceptions of tourism students about tourism awareness. For this purpose, a questionnaire was applied to 225 students studying in the tourism and hotel management department. Exploratory factor analysis was carried out in order to search for answers to the research topic. As a result of exploratory factor analysis, the perceptions of tourism students about tourism awareness were composed of 4 factors. These factors were determined as (1) Eco-nomic Structure and Natural Environment, (2) Socio-Economic Status, (3) Social Structure and (4) Level of Consciousness.

Keywords:

Tourism Awareness, Tourism Perception, Tourism Destination,

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