Yeniliklerin Yayılmasında Sosyal Taklidin ve Kanaat Önderlerinin İşlevsel Önemi: Gabriel Tarde'ın Sosyal Taklit Teorisi Açısından Bir İnceleme
Bu çalışmanın amacı, yeniliklerin yayılmasında sosyal taklidin ve kanaatönderlerinin işlevsel önemini anlamak ve yorumlamaktır. Bu konu incelenirken,Fransız sosyolog Gabriel Tarde‟ın sosyal taklit teorisinden yola çıkılmıştır. Buincelemede, beş sonuca ulaşılmıştır. Birincisi, toplum bir ruhlar/zihinler arası eylemlerağı veya birbirini etkileyen bir zihin halleri şebekesidir. İkincisi, sosyal taklit toplumuinşa etmekte, korumakta ve sürdürmektedir. Üçüncüsü, yeniliklerin yayılması, otoriteve güç sahibi toplumsal seçkinler ile madunların ruhlar/zihinler arası etkileşimlerinebağlıdır. Dördüncüsü, yeniliklerin yayılması sosyal taklide; sosyal taklit ise zihinlerarası etkileşimlere, iletişim ve mekâna bağlıdır. Beşincisi, yenilikler kanaat önderleridenilen toplumsal seçkinler tarafından ortaya çıkarılmakta ve yayılmakta, sosyalhiyerarşide daha aşağı konumda bulunan madunlar tarafından benimsenip taklitedilmektedir.
Significance and Functions of Social Repetition and Opinion Leaders in Diffusion of Innovations: A Study from the Perspective of Gabriel Tarde s Social Imitation Theory
The purpose of this study is to understand and explain the functional significanceof social imitation and opinion leaders in diffusion of innovations. While this subject isexamined, have been based on the social imitation theory of French sociologist GabrielTarde. In this study, five results have been acquired. The first one is that, society is anetwork of acts among souls/minds or network of state of minds that affect each other.The second is that social imitation builds, maintains and sustains society. The third oneis that the emergence and diffusion of innovations depend on the interactions ofsouls/minds of the social elites and subordinate people of society. The fourth is thatdiffusion of innovations depends on imitation and imitation depends on interactionsamong minds, communication and place. The fifth one is that innovations are broughtout, disseminated by social elites called opinion leaders and they are adopted andimitated by subordinates who are at a lower level in social hierarchy.
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- Yayın Aralığı: Yılda 4 Sayı
- Başlangıç: 1983
- Yayıncı: Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi