Hakikat-Ötesi Dönemde Medyaya Güven: Uluslararası Raporlar Üzerinden Bir İnceleme

Hakikat-ötesi olarak adlandırılan dönemde, objektif gerçekliğin yerini git gide sahte haberlerin, kişisel duygu ve kanaatlerin almaya başladığı iddia edilmektedir. Sosyal medyanın yalan ve sahte bilgilerin yayılmasını kolaylaştırması da, kişilerin genel olarak medyaya duydukları güven konusunu tekrar tartışmalı hale getirmiştir. Bu çerçevede çalışmanın amacı, “Reuters Enstitüsü”, “Edelman Güven Ölçeği” ve “IPSOS” gibi uluslararası kuruluşların medyaya güvenle ilgili 2019 yılına ait güncel raporlarını inceleyerek, kişilerin geleneksel medya ve sosyal medyaya ne ölçüde güvendikleri ile bu güveni etkileyen faktörlerle ilgili küresel manzarayı ortaya koyup tartışmaya açmaktır. Çalışma neticesinde, geleneksel medyaya duyulan güvenin sosyal medyaya duyulan güvene göre çok daha yüksek seviyede olduğu görülmüştür. Ayrıca, ülkelerdeki politik kutuplaşma ve buna bağlı olarak artan sahte haber sorununun medyaya duyulan güveni olumsuz olarak etkilediği tespit edilmiştir.

Anahtar Kelimeler:

Hakikat-ötesi, Sosyal Medya, Geleneksel Medya, Sahte Haber, Medya ve Güven, Yankı Fanusları.

Media Trust in the Post-Truth Era: An Examination Through International Reports

It is claimed that in the so-called post-truth era, fake news, personal beliefs and emotions began to take the place of objective reality. The fact that social media facilitated the spread of false information has made the issue of media trust disputable again. In this context, the aim of the study is to review the current (2019) reports of international organizations such as “Reuters Institute”, “Edelman Trust Barometer” and “IPSOS” regarding the media trust and reveal to what extent people trust traditional and social media and the factors affecting this trust. By doing so, it would be possible to present global scene regarding media trust. As a result of the study, it was seen that the trust in traditional media is much higher than the trust in social media. In addition, the political polarization and fake news problem which some countries experience have a negative effect on the media trust.

Keywords:

Post-truth, Social Media, Traditional Media, Fake News, Media and Trust, Eco-chambers.,

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