‘SINIRSIZ İNOVASYON’… HIZLI MODA ÜRÜN TASARIMININ ULUSLARARASI TEDARİK ZİNCİRLERİ ÜZERİNDEKİ ETKİSİ

Bu çalışmanın öncelikli amacı, ürün tasarımındaki gerekli değişikliklerin tedarikçilerin performansı üzerindeki etkilerini ele almak ve tedarikçilerin bu etkilerin üstesinden gelmek için kullandıkları stratejileri belirlemektir. Tasarım değişikliğine gidilmesi durumunda tedarikçilerin mevcut durumunu ortaya koymak için vaka analizi metodolojisi uygulanmaktadır. Veriler çoğunlukla yarı yapılandırılmış görüşmelerden toplanmaktadır. Bu araştırmanın bulguları, moda endüstrisinde tasarım değişikliği gereksinimlerinin nasıl değiştiğini ve tedarikçilerin bu değişikliklerden nasıl etkilendiğini ortaya koymaktadır. Tedarikçilerin, tasarım değişikliği gerekliliklerine karşı mevcut durumunun belirlenmesi, bu konu hakkında bir temel oluşturma amacı taşımaktadır. Bundan sonra yapılacak çalışmalar, daha fazla vaka analizi uygulayarak, tasarım değişikliği durumunun en iyi şekilde yönetilmesine ve böyle bir durumda tedarikçiler ve üreticiler için etkili olan yaklaşımlara odaklanmalı; bunları diğer sektörlere de uygulamalıdır. Tasarım değişikliği etkilerinin belirlenmesi hem moda sektöründe çalışanların hem de araştırmacıların durumun olumsuz etkilerini daha iyi anlamalarına ve bu olumsuz etkileri başarılı şekilde yönetmelerine yardımcı olacaktır.

Anahtar Kelimeler:

Ürün Tasarımı, Moda Endüstrisi, Tedarik Zinciri Ağı

‘INNOVATION SANS FRONTIERES’… A STUDY OF THE IMPACT OF FAST-FASHION PRODUCT DESIGN ACROSS INTERNATIONAL SUPPLY CHAINS

The main purpose of this paper is to address the impacts of the requirements of product design change on suppliers’ performance and to identify the strategies the suppliers are using to overcome those impacts. An in-depth case study methodology is applied to describe the current situation of suppliers in the context of a design change requirements. Data are mainly collected from semi-structured interviews. The findings of this research reveal that how design change requirements are changed in the fashion industry, and how suppliers are affected by these changes. The identification of the current situation of suppliers against these design change requirements is meant for laying foundation. Further case studies should focus on the best practices and approaches of management of this situation and extend them to other industries. The current identification of impacts of design change situations will help both practitioners and researchers to better understand and manage the situation and its negative effects.

Keywords:

Product Design, Fashion Industry, Supply Chain Network,

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