Yerel Değerler Bağlamında Bir Tasarım Ürünü Olarak Turistik Hediyelik Eşya

Turistik hediyelik eşyalar, ticari olarak üretilen ve satın alınan, satın alan kişiye deneyimini hatırlatmak üzere evrensel olarak turizm ile ilişkili ürünlerdir. Turist için bu ürünler hafıza taşıyıcı olmanın ötesinde, kişinin zevklerinin göstergesi olmaktadır. Bu sebeple özgünlük arayışı vazgeçilmezdir, ancak ürünler turistik satışa yönelik kurgulanarak tek tipleşmiştir. Söz konusu ürünler, algılanan özgünlükleri bağlamında nasıl değer kazanabilecektir? Turizm kentlerindeki hediyelik eşya örneklerinin incelenmesi sonucu; yerel ürün/üretim yöntemlerinin sahiplenilmesi dolayısıyla yerel mirasın korunması, yerel zanaatkar-tasarımcı iş birliğinin güçlendirilerek yerelde istihdamları, böylece yaratıcı girişimciliğin teşvik edilmesi ile yaratıcı ekonominin beslenmesinin gelişmeyi sürdürülebilir kılacağı öngörülmektedir.

Anahtar Kelimeler:

Hediyelik Eşya, Yerel Ürün, Tasarım, Özgünlük, Turizm

Souvenir as Design Object in the Context of Local Values

Souvenirs are universally associated with tourism as a commercially produced and purchased object to remind the purchaser of the experience. Beyond being a memory holder for tourists, these products signify personal tastes. Therefore, seeking authenticity is essential, yet products made just for touristic sale became all alike. How will these products gain value in context of perceived authenticity? As a result of analyzing souvenir examples in touristic cities; preserving legacy by embracing local product/production methods, generate employment by empowering local craftsmen-designer collaboration to promote creative entrepreneurship and in turn sustainable development of creative economies is estimate.

Keywords:

Souvenir, Local Product, Design, Authenticity, Tourism,

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