Bu çalışmanın amacı, hastanelerde sunulan hizmet kalitesinin, hastanede tedavi gören hastaların algı düzeyleri ve hastane tercih nedenleri üzerindeki etkisini incelemektir. Araştırma, Konya ilinde yer alan Necmettin Erbakan Üniversitesi Meram Tıp Fakültesi Hastanesinde yatan ve poliklinik hizmeti alan hastalar ile gerçekleştirilmiştir. Araştırmada ve geçerliği-güvenirliği test edilmiştir. İki bölümden oluşan anket formundan yararlanılmıştır. Verilerin normal dağılıma uygun oldukları saptanmış ve verilerin değerlendirilmesinde, frekans, yüzde, aritmetik ortalama, tek yönlü Anowa testleri kullanılmıştır. Araştırma bulgularına göre; eğitim durumuna, hastane tercih nedenlerine, hastane polikliniklerinden memnun olma durumuna ve çevrelerindeki kişilere hastaneyi tavsiye etme durumlarına göre yatan hastaların algılama düzeyleri arasında anlamlı bir fark olduğu ( p

To examine the perception of the service quality of the hospital by the patients who are undergoing treatment there and to analyze the reasons of the patients for choosing that hospital.  This research was performed with the patients who took inpatient and outpatient services in Necmettin Erbakan University Medical Faculty Hospital, located in Konya. In the study, a questionnaire form, which consists of two parts reliability and validity in research-tested, has been used. It is found that the data is suitable for normal distribution and in the evaluation of data; frequency, percentage, arithmetic mean and One way ANOWA tests were used. Research also hospitalized patients according to gender detection of fak levels significantly ( p>0.05), Educational status of patients according to the detection level is a significant difference between ( p<0.05), Hospital preference, according to the detection level of the patient is a significant difference between ( p<0.05), Hospital outpatient clinics of being nice to patients according to the status of a significant difference between the detection level (p<0.005), patients staying in the room according to the number of people hospitalized patients and the detection level is not a significant difference between (p>0,005), those around the subject of a research hospital, the referral status of patients according to the detection level is a significant difference between ( p<0.05) were identified. Today, developments in the fields of services marketing health services is also affected. The increase in private health care and health policies in health services marketing activities has become an important issue. Specified with all the developments in this field and to contribute to research in the field, the importance of this research. Health service server of the service area of patient expectations and perceptions within the framework of the diagnostic and treatment services, and hospitality services identified what needs to be done.  Of the patients, medical personnel are informed by the level of contact with health personnel, and specificity, the service received in the process is a waste of time with cleaning, cooking, patient rooms, hotel services, etc of expectations that have been determined.