Kamu Sektörü Dinamikleri Çerçevesinde İletişim Taktiği Olarak Stratejik Muğlaklığın Değerlendirilmesi

Stratejik muğlaklık, farklı görüşlerin ve yorumların ortaya çıkmasını tetikleyen muğlak mesajları içeren bir iletişim taktiği olarak kabul edilir. Bu çalışmanın amacı kamu sektörünün dinamikleri içinde iletişim taktiği olarak stratejik muğlaklığın değerlendirilmesidir. Kamu sektöründe faaliyet gösteren kurumların paydaş çeşitliliğinin özel sektörde faaliyet gösteren kurumlara görece daha fazla olması sonucu, birbirleri ile çelişen paydaş çıkarlarının dengelenme gerekliliği stratejik muğlaklığın bir iletişim taktiği olarak kullanımı ile karşılanabilir. Öte yandan, kamu sektörünün tarafsızlık, eşitlik, hesap verebilirlik, şeffaflık gibi kendine özgü diğer dinamikleri ise iletişim taktiği olarak stratejik muğlaklığın sorgulanmasına neden olmaktadır. Çalışma, stratejik muğlaklığı bu ikilem arasında değerlendirerek literatüre katkı sağlamaktadır. Konunun ulusal literatürde, özellikle de kamu sektörü ile ilişkilendirilerek incelenmemiş olması gelecek çalışmalar için yeni araştırma sorularının ortaya çıkmasını tetiklemektedir

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