Paydaş Teorisi ve İşletmelerin Paydaşları ile İlişkilerinin Yönetimi

Paydaş yönetimi ‘İş ve Toplum’ alanında ortaya konulan en önemli yaklaşımlardan biridir. Pazarlama, kurumsal finans ve stratejik yönetim gibi çeşitli alanlarda gerçekleştirilen pek çok çalışmanın hareket noktası olarak kabul edilmektedir. Bu çalışmada ise stratejik yönetim anlayışından hareketle işletme performansının paydaşların tatmin boyutu ile ölçülebileceği ve teorisyenlerin paydaş yönetiminin başarı yolunda hem bir amaç hem de bir araç olduğu konusundaki görüşleri irdelenmektedir. Bu bağlamda teorinin gelişimi, işletmeler için öncelikli paydaş sınıflandırmaları ve bu paydaşların işletme ile ilişkileri boyutunda çeşitli stratejiler ele alınmakta, kurulan ilişkinin kalitesi doğrultusunda da hem işletme hem de paydaşlar açısından karşılıklı değerdeki artışa yönelik önermeler konu edilmektedir.

Stakeholder Theory and Organization's Stakeholder Relationship Management

Stakeholder management is one of the most succesful export products of the ‘Business and Society field’. The concept has been applied in numerous other areas of academic study such as corporate finance, marketing and strategic management. This study is predicated on the Stakeholder Perspective that advocates an organization’s success should be measured by the satisfaction among all stakeholders and also sees stakeholder management both as an end and a mean. In this case the theory’s development, primary stakeholders of corporations and the relationships with stakeholders also the assumptions about “the quality of the relationships that a corporation has established with its stakeholders influences the amount of value created for both the corporation and those stakeholders” are examined.

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