Nurettin GÜZ, Ceren YEGEN, B. Oğuz AYDIN

Dijital Propaganda ve Politik Başarı: 24 Haziran 2018 Cumhurbaşkanlığı Seçiminin Twitter Analizi

İnsan zihninde olumlu bir konotasyona gebe olmayan propaganda, fikir ve tutumlara etki etme ve onları arzu edilen yönde biçimlendirme faaliyetidir. Dünyanın birçok yerinde benzer bir çok biçimde yürütülen propaganda faaliyetleri söz konusudur. Siyasetin beslendiği damarlardan olan propaganda, politik propaganda görünümleri bazında da bir hayli yaygındır. İletişim teknolojilerinden yararlanarak diyalojik olarak yürütülen dijital propaganda da, siyaset yapanların kamuya interaktif biçimde ulaşmasını sağladığından, bugün oldukça popülerdir ve siyasi partiler gibi, siyasi aktörler tarafından da tercih edilmektedir. Propagandanın bugün yoğun olarak meydanlardan, sosyal medyaya kayması ilgili durumun bir göstergesidir. Öyle ki Türkiye’de 24 Haziran 2018’de gerçekleştirilen Cumhurbaşkanlığı ve Milletvekili seçimleri adına sosyal ağlarda öne çıkan platformlardan olan Twitter’da birçok dijital propaganda yürütülmüş, sosyal ağlardaki kamuoyu güncel haberlere hedef kitle olmuştur. Çünkü dijital çağda kamuoyu sokakta olduğu kadar, sosyal ağlardadır ve gündemi bir ölçüde belirleme gücüne sahiptir. Bu yüzden bu çalışmada, Türkiye’de 24 Haziran 2018’de gerçekleştirilen Cumhurbaşkanlığı ve Milletvekili seçimleri öncesinde, Yüksek Seçim Kurulu’nun (YSK) Cumhurbaşkanı adaylarını resmen açıkladığı tarihten (9 Mayıs 2018) itibaren 25 Haziran 2018’e kadar olan süreçte, ilgili adayların ve siyasi partilerin resmi Twitter hesaplarındaki paylaşımları, sosyal ağ analizi yöntemleriyle incelenmiştir. Çalışma neticesinde, siyasi parti ve adayların propaganda amaçlı sosyal ağ kullanımlarına ait bazı yapısal özellikler ve bu özellikler ile seçim bitiminde elde ettikleri politik başarı arasındaki ilişkiler ortaya koyulmuştur.

Anahtar Kelimeler:

Propaganda, Dijital Propaganda, Twitter, Sosyal Ağ Analizi

Digital Propaganda and Political Success: Twitter Analysis of June 24, 2018 Presidential Election

Propaganda that does not conceive a positive conotation in the human mind is an activity that influences ideas and attitudes and shapes them in the desired direction. There are many similar propaganda activities in many parts of the world. The propaganda which is the veins fed by politics is quite common in some aspects of political propaganda. Digital propaganda, which is conducted dialogically by using communication technologies, is also very popular today and is preferred by political actors as well as political parties because it enables the public to interact politically. Propaganda intensely involved in the social media as well as the streets, is indication of this situation. So much so that for presidential and parliamentary elections in Turkey on June 24, 2018 on Twitter that is one of the platform of the leading social network, many digital propaganda activities have been conducted and the public opinion on social networks, has been the current target audience to the news. Because, in the digital age, public opinion is in social networks as much as it is in the streets, and the public opinion has a power to agenda setting. So in this study, from the date that Supreme Election Board (YSK) announced the presidential candidates (May 9, 2018) before the presidential and parliamentary elections held on June 24, 2018 in Turkey, the sharings of the candidates’ official Twitter accounts’ will be examined until June 25, 2018 via social network analysis. As a result of the study, some structural features of political parties and candidates’ use of social networking for propaganda purposes, and the relationship between these characteristics and the political success that they achieved at the end of the election were revealed.

Keywords:

Propaganda, Digital Propaganda, Twitter, Social Network Analysis,

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