TEDARĠK ZĠNCĠRĠ ĠÇERĠSĠNDE DEĞER ÖLÇÜMÜ: BEYAZ EġYA SEKTÖRÜ ÜZERĠNE BĠR ÇALIġMA

Perval ölçeği perakende literatüründe ve endüstride tüketicilerde oluşan algılanan değeri ölçmek için geliştirilmiştir. Literatürde PERVAL ölçeği birçok sektör için incelenmiştir. Bu çalışma, Türkiye'de beyaz eşya müşterilerinin Perval ölçeğine göre algılanmış değerlerini ölçmek için bir ölçek oluşturulmasını amaçlamakadır. Bu çalışmanın bir diğer amacı, Beyaz eşya müşterilerinin algılanan değerini ölçmek için, tamamlandığında WhitePerval olarak anılacak bir anket oluşturmaktır. Bu anket oluşturma sürecinin yol haritası, Algılanan Değer, Tüketim Değerleri ve Perval ölçeği literatürü incelenerek başlamaktadır. Uzman görüşlerinden başlayarak istatistiksel analizlere kadar anketimizin oluşturulma süreçlerindeki her adım detaylı bir şekilde açıklanmaktadır. Ayrıca, araştırmamızın yapısını güçlendirmek için nitel araştırma yöntemleri kullanılmıştır. Bu amaçla, yeni anketimiz WhitePerval için geçerlilik ve güvenilirlik analizleri de incelenmektedir. Oluşturulan WhitePerval ölçeği, her tür ev eşyası ürünü için algılanan değer ölçümünü kapsayacak şekilde genişletilebilir ve aynı zamanda literatürde diğer modellere de girdi olarak kullanılabilir. Öte yandan bu ölçek, algılanan değeri ölçmek için özel gereksinimleri olan diğer ülkelerde ampirik olarak test edilmelidir

MEASURING VALUE ALONG THE SUPPLY CHAIN: A STUDY ON WHITE GOODS SECTOR

Perval scale was constructed in the literature as a measure of consumers‟ perceived value for the retail industry. The study aims to generate a scale for measuring the perceived value of white goods customers in Turkey over the Perval scale, which is studied for several sectors in the literature. To understand the customer preferences of durable-goods consumers, we use the Perval scale that is highly studied in the literature as a basis for many sectors except white goods. Another goal of this study is to generate a survey to measure the perceived value of white goods‟ customers, eventually to be named as WhitePerval. The outline of this survey generation process begins with examining the literature of Perceived Value, Consumption Values and Perval scale and continues with the adoptation process of Perval over white goods customers. Qualitative research design is used to clarify our research construct. For that purpose, content analysis and a survey design on the construct, validity and reliability analysis are also studied for WhitePerval. The adopted WhitePerval scale can be extended to cover perceived value measurement for all types of home appliance products and may also be an input for other models in other countries

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