Nilgün FIĞLALI, Alpaslan FIĞLALI, Elçin UZUNDURUGAN

KANSEİ MÜHENDİSLİĞİ VE UYGULAMALARI

Globalleşen dünya ve ağır rekabet koşulları müşteri odaklı üretim yapmayı zorunlu hale getirmiştir. Kansei Mühendisliği müşteri odaklı bir yaklaşım olup, kişinin arzu ettiği bir ürünle ilgili olarak hissettiklerinin ve aklındaki imajın ürünün tasarım aşamasına yansımasını sağlayan bir teknoloji olarak tanımlanabilmektedir. Bu çalışmada; müşteri odaklı tasarım yapmanın gerekliliği üzerinde durularak, tasarlama teorilerinin gelişiminden ve Kansei Mühendisliği'nin KM bu süreç içindeki yerinden söz edilmektedir. Kansei'nin ve KM'nin tanımı, tarihsel gelişimi, tasarımla olan ilişkisi konularına değinilmekte ve KM'nin 3 tipi tanıtılmaktadır. KM'nin günlük hayattaki uygulamalarından örnekler verilmekte, KM'nin uygulanmasında görülen zorluklar ve KM ile ilgili eleştiriler aktarılmakta ve KM uygulamalarının geleceği ile ilgili yorum ve öneriler sunulmaktadır.

Anahtar Kelimeler:

Kansei Mühendisliği, Ergonomi, Tasarım

In the 1970's, manufacturers produced a volume of products and people bought them. Nowadays consumers desire the products that match their own feelings of design, function and price. That's why the newest ergonomic technology, which was the opposite pole from western objectivity and logical thinking -named Kansei Engineering KE - was born in Japan. KE aims to implement the consumer's needs and desires into the product design. in this study, the need of consumer centered design, the development of designing theories and the place of KE in design process are explained. KE is introduced and procedure of KE is explained. After that some examples of application areas of KE are presented. How KE can help or develop design processes is explained. Finally the difficulties that KE applicants are faced to are presented and some comments are given about the present and future situation of KE.

Keywords:

Kansei Engineering, Ergonomics, Design.,

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