Ülke imajı ve sosyo-ekonomik ve kültürel benzerliğin Türk malı ürünlerin algılanması üzerindeki etkisi
Bu araştırmanın temel amacı; ülke orijini etkisinin çok boyutlu yapısını ve bu yapının boyutları arasındaki ilişkileri belirlemektir. Bu amaçla Kırım’da, değişik sosyo-ekonomik ve demografik özelliklere sahip, Ukraynalı, Rus ve Tatarlar’dan oluşan 657 kişilik bir örnekten veri toplanmıştır. Araştırmanın amaç ve kapsamı doğrultusunda, hipotezleri test etmek için yapısal eşitlik modelinden yararlanılmıştır. Yapılan analizler sonucunda, ülke imajı ve sosyo-ekonomik ve kültürel benzerliğin Türk Malı ürünlerin algılanması üzerinde etkili olduğu görülmüştür.
Anahtar Kelimeler:
uluslararası ticaret
The impact of country image and socio-economic and cultural similarity on perception of "Made in Turkey" products
The main aim of this study is twofold: Testing the multi-dimensionality of the Country Origin Effect and determining the relations between the dimensions of Country Origin Effect. For this purpose 657 Ukrainian, Tatar and Russian Consumers were surveyed in Crimea. The hypotheses of the research have been tested by means of Structural Equation Modeling and the role of country image and socio-economic and cultural similarity on perception of Turkish goods (“made in Turkey products”) is confirmed.
Keywords:
international trade,
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- ISSN: 1300-1604
- Yayın Aralığı: Yıllık
- Başlangıç: 1994
- Yayıncı: Türk İşbirliği ve Koordinasyon Ajansı Başkanlığı