İzlenim Yönetimi Taktiklerinin Sosyal Kaytarma Üzerine Etkisi: Sağlık Sektöründe Bir Araştırma

Bu araştırma, çalışanların sosyal kaytarma davranışında izlenim yönetimi taktiklerinin etkisini ortaya koy- mayı amaçlamaktadır. Analiz sonuçlarında 5 farklı izlenim yönetimi taktiği belirlenmiştir. Araştırma hipo- tezleri, İstanbul’da A sınıfı olarak nitelendirilen hastanelerde çalışan toplam 218 kişilik bir örneklem üze- rinde test edilmiştir. Araştırma sonucunda, tüm izlenim yönetim taktiklerinin sosyal kaytarma davranışı üzerinde istatistikî olarak anlamlı pozitif yönlü bir etkisi olduğu saptanmıştır. Çalışma bulguları doğrultu- sunda, işletmelerin izlenim yönetim taktikleri kullanarak kaytarma davranışında bulunan çalışanları tespit edebilecek ya da caydırabilecek iyi bir performans ve ödül sistemi geliştirmeleri gerekmektedir

İzlenim Yönetimi Taktiklerinin Sosyal Kaytarma Üzerine Etkisi: Sağlık Sektöründe Bir Araştırma

Bu araştırma, çalışanların sosyal kaytarma davranışında izlenim yönetimi taktiklerinin etkisini ortaya koy- mayı amaçlamaktadır. Analiz sonuçlarında 5 farklı izlenim yönetimi taktiği belirlenmiştir. Araştırma hipo- tezleri, İstanbul’da A sınıfı olarak nitelendirilen hastanelerde çalışan toplam 218 kişilik bir örneklem üze- rinde test edilmiştir. Araştırma sonucunda, tüm izlenim yönetim taktiklerinin sosyal kaytarma davranışı üzerinde istatistikî olarak anlamlı pozitif yönlü bir etkisi olduğu saptanmıştır. Çalışma bulguları doğrultu- sunda, işletmelerin izlenim yönetim taktikleri kullanarak kaytarma davranışında bulunan çalışanları tespit edebilecek ya da caydırabilecek iyi bir performans ve ödül sistemi geliştirmeleri gerekmektedir. 

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