Kış sporları turizmikayak turistlerinin kış turizm merkezlerini algı ve değerlendirmelerine ait bir araştırma (palandöken'de bir uygulama)

Spor ve turizm bir madalyonun iki yüzü gibi, karşılıklı olarak birbirlerini besleyen ve geliştiren iki önemli alanı ve sektörü oluşturmaktadır. Kayak merkezleri dünya çapında yeni pazarlar bulmak için, derin bir anlayış gerektiren, kayakçı tutum ve davranışlarını araştırmaktadır. Kış sporlarına uygun doğal faktör yapısıyla Doğu Anadolu Bölgesi kış turizminde önemli fırsatlara sahiptir. Bu çalışma, kayakçıların kayak merkezi tercihlerini etkileyecek seçilen faktörlerin göreceli önemini (kar durumu, yollar, seyahat süresi, maliyet ve aktivite çeşitliliği) araştırmaktadır. Araştırmanın evrenini Palandöken Kayak Merkezine gelen kayakçıklar oluşturmaktadır. Araştırmada Aralık 2011-Mart 2012 tarihleri arasında Palandöken Kayak Merkezine gelen ziyaretçiler den bir grup seçilerek, kayak turistlerinin Kış Turizm Merkezleri ve Palandöken destinasyon bile şenlerine, mukayeseli olarak verdikleri değerler incelenmiştir. Çalışmanın konuyla ilgili yapılacak diğer araştırmalara teorik anlamda katkı sağlayabilecek içerikte olduğu düşünülmektedir.

Winter sports tourism - a study on the perceptions and assessments of skiers about the winter sport centers

Sport and tourism make up of two important fields and sectors feeding and improving each other mutually, like the two sides of a medal. Ski resorts worldwide are challenged to find new markets, requiring a deeper understanding of skier behaviour. The study was carried out to reveal the boundaries and development potentials of tourism based on winter sports in Palandöken. It was mainly tried to indicate the components that would lead the winter tourism centers to succeed and to evaluate the current perceptions that will provide the perfect athmosphere and meet the demands and needs of the visitors coming to the region for the purpose of making winter sports. The assessments given by the tourists to the Winter Tourism Centers and Palandöken destination components were comparatively analyzed in the study by taking the data of a group of visitors who came to Palandöken Ski Center between December 2011 and March 2012. The results of the survey will shed light to the related future studies on a theoretical sense

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