Kollektivist Kültür Değerinin Sosyal Sorumlu Tüketim Üzerine Etkisini Belirlemeye Yönelik Bir Araştırma / A Study to Determine the Effect of the Value of Collectivist Culture on Socially Responsible Consumption

Öz: Teknolojideki hızlı gelişmeler, insanoğlunun doğal kaynakların kısıtlı olduğunu unutarak tüketimi

Rapid advances in technology, the perspective which aims to increase the consumption by forgetting that natural resources of mankind are limited and accordingly rise in production have confronted not only environmental and resource problems which threaten earth life but also social problems in the world today. This situation has led to assessments of people’s habits of consumption, lifestyles and primarily environment and social sensitivities. All these developments have raised the concept of socially responsible consumption that means conscious consumption.In this study, effects of the courses in community service applications for the students on social responsibility, performance of the students who have “dimensions of socially responsible consumption”, the traditional purchasing behaviour, the recycling behaviour and the environment-conscious have been discussed. In addition, relationship between the students with values of collectivist cultural and the dimensions of socially responsible consumption has been examined. In this direction, a survey has been conducted over the students who have been receiving an education in Kafkas University. As a result of the conducted research, it has been ascertained that there has been a connection with the perception of other dimensions oriented apart from values of students’ collectivist culture and the traditional purchasing behaviour which is one of the perceptions of socially responsible consumption. It has been confirmed that perceptions of students on the dimensions of Socially Responsible Consumption do not differ from their taking course of public service applications or not.

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