Destinasyon Kalite Algısını Etkileyen Faktörler: Güneydoğu Anadolu Bölgesinde Bir Araştırma

Turizmin sosyo-kültürel, çevresel, ekonomik ve sosyal psikolojik etkilerinden dolayı destinasyonlar gelen turistlere en iyi ürün ve hizmeti sunmak için çaba sarf etmektedirler. Güneydoğu Anadolu Bölgesi destinasyonu da sahip olduğu tarihsel birikimi ve kültürel çeşitliliği ile turizm sektörünü geliştirmeye çalışmaktadır. Turizm destinasyonlarının algılanan hizmet kalitesi önemli bir konudur. Turistlerin destinasyonu kalitesinden memnun olmaları tekrar gelmelerini ve başkalarına olumlu tavsiyelerde bulunmalarını sağlayabilmektedir. Bu makalede turistlerin destinasyon kalite algısında seyahat motivasyonu, kişilik özellikleri ve demografik özelliklerin yordama gücü incelenmiştir. Güneydoğu illerinden Şanlıurfa ve Gaziantep'i ziyaret eden yerli turistlere uygulanan anket ile toplanan verilere lojistik regresyon analizi uygulanmıştır. Turistlerin algıladıkları destinasyon kalitesinde eğitim düzeyinin, kişiliğin ve destinasyonda geceleme sayısının etkili olduğu, ancak seyahat motivasyonu, yaş, medeni durum, destinasyona geliş sayısı gibi değişkenlerin etkili olmadığı tespit edilmiştir. Araştırma bulguları yazın desteği ile tartışılmış ve yorumlanmıştır. Araştırma sonuçlarının uygulamacı ve araştırmacılara ışık tutacağı öngörülmektedir.

Factors Effecting the Perception of Destination Quality: A Research in the Southeast Anatolian Region

Due to the socio-cultural, environmental, economic and social psychological influences of tourism, tourism destinations are making efforts to provide the best products and services to tourists. The Southeastern Anatolia Region as a tourism destination also tries to develop the tourism industry, through its historical resources and its cultural diversity. The perceived quality of service provided by tourism destinations is an important issue. Tourists can return to a destination of good quality and provide positive referrals fort his destination to others. In this article, the effect of travel motivation, personality traits and the demographic characteristics of tourists in terms of destination quality was investigated. Logistic regression analysis was applied to collected data by questionnaire applied to local tourists visiting Şanlıurfa and Gaziantep from the South-Eastern provinces. It has been determined that the level of education, personality and the number of nights spent in the destination are influential in the quality perceptions of the destination made by the tourists, but variables such as travel motivation, age, marital status, and the number of arrivals at a destination are not effective. The research findings were discussed and interpreted support from the literature. It is thought that the results of this research will cast light for the practitioner and the researcher.

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