Turizm ve Dijitalleşme Konulu Araştırmaların Bilimsel Haritalama Tekniği ile Bibliyometrik Analizi

Küresel ölçekte yaşanan dijitalleşme tüm sektörleri etkilediği gibi turizm sektörünü de etkilemiştir. Buna bağlı olarak günümüzde turizm ve dijitalleşme konusu bilimsel literatürde ilgi çekici hale gelmeye başlamıştır. Bununla birlikte turizm ve dijitalleşme ilişkisinin hangi bağlamda ele alındığını anlamaya yönelik çalışmalar sınırlıdır. Dolayısıyla bu çalışmanın amacı, Web of Science (WoS) veri tabanında yer alan turizm ve dijitalleşme konulu makalelerin kronolojisi, mevcut durumu ve güncel eğilimlerin belirlenmesidir. WoS veri tabanında (“tourism” and “digitalization”) anahtar kelimesi ile tarama yapılmış ve 143 makaleye ulaşılmıştır. Makaleler VOSviewer yazılımı kullanılarak analiz edilmiştir. Yayınların ülkelere göre dağılımı ise Coğrafi Bilgi Sistemleri (CBS) kullanılarak haritalanmıştır. Analiz sonucunda makalelerin Dijital Gerçeklik Teknolojileri, Turizm Modeli ve Stratejileri, Bilgi ve İletişim Teknolojileri, COVID 19, Turizmde Yönetim ve Turizmde Sosyal Medya olmak üzere altı kümede yoğunlaştığı görülmüştür. Buna ek olarak 2015 yılından itibaren konuyla ilgili yayın sayısının arttığı tespit edilmiştir. Ayrıca yayınların ülkelere göre dağılımları incelendiğinde de konuyla ilgili makalelerin Avrupa ülkeleri olmak üzere sosyo-ekonomik açıdan gelişmiş ülkelerde yoğunlaştığı bulunmuştur.

___

  • Akgiş İlhan, Ö. (2021). The rise of digitalization in the tourism ındustry during COVID-19: Cyber space, destinations, and tourist experiences. M. Demir, A. Dalgıç, and F. Doğanay Ergen (Eds.), Handbook of research on the impacts and implications of COVID-19 on the tourism ındustry in (pp. 843-862). USA: IGI Global.
  • Akgöl, Y., & Ayazlar, G. (2021). Turizm ve festival ilişkisine yönelik araştırmaların bibliyometrik haritalandırılması (1975-2020). Türk Turizm Araştırmaları Dergisi, 5(2), 1369-1387.
  • Alan, A. A., & Şen, Ö. (2020). Gastronomi temalı festivaller üzerine yapılmış çalışmaların bibliyometrik analizi. IBAD Sosyal Bilimler Dergisi, (6), 132-144.
  • Alford, P., & Jones, R. (2020). The lone digital tourism entrepreneur: knowledge acquisition and collaborative transfer. Tourism Management, 81, 104139.
  • Alp, G. & Çevik Ünlü, B. (2019). Turizm ve suç ilişkisinin bibliyometrik haritalama ile incelenmesi. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 12(2), 213-228. Artadita, S., & Hisyam, H. (2021). Halal tourism research evaluation in 10 years: Past, present, and future. Jurnal Bisnis dan Manajemen, 22(2), 97-126.
  • Atabay, E., Çizel, B., & Ajanovic, E. (2019). Akıllı şehir araştırmalarının R programı ile bibliometrik analizi. 20. Ulusal Turizm Kongresi, ss. 1130-1137.
  • Bar-Ilan, J. (2008). Informetrics at the beginning of the 21st century-A review. Journal of Informetrics, 2(1), 1-52.
  • Bec, A., Moyle, B., Schaffer, V., & Timms, K. (2021). Virtual reality and mixed reality for second chance tourism. Tourism Management, 83, 104256. https://doi.org/10.1016/j.tourman.2020.104256
  • Bilgin Sarı, E. (2021). Otel işletmelerinin hizmet kalitesinin belirlenmesinde SERVQUAL modeli kullanılan akademik çalışmaların bibliyometrik analizi. International Journal of Contemporary Tourism Research, 5(Prof. Dr. Özlem İPEKGİL DOĞAN'ı Anma Özel Sayısı), 47-54.
  • Binbaşıoğlu, H. (2020). Akıllı turizm üzerine bibliyometrik bir literatür taraması. Journal of Tourism and Gastronomy Studies, 8(4), 1825-2847.
  • Buhalis, D., & Amaranggana, A. (2013). Smart tourism destinations. Z. Xiang and I. Tussyadiah (Eds.), Information and communication technologies in tourism 2014 in (pp. 553–564). Switzerland: Springer International Publishing.
  • Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—The state of e-tourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005
  • Cavalcante, W. Q. D. F., Coelho, A., & Bairrada, C. M. (2021). Sustainability and tourism marketing: A bibliometric analysis of publications between 1997 and 2020 using VOSviewer software. Sustainability, 13(9), 1-21.
  • Chang, S. E., & Jang, Y. T. J. (2014). Tourism goes mobile: A study on young and literate mobile users’ adoption of smartphone-enabled tourism product booking services. Journal of Applied Science and Engineering, 17(1), 59-72.
  • Christou, P., Simillidou, A., & Stylianou, M. C. (2020). Tourists’ perceptions regarding the use of anthropomorphic robots in tourism and hospitality. International Journal of Contemporary Hospitality Management, 32(11), 3665-3683.
  • Davis, G. F. (2015). Editorial essay: What is organizational research for?. Administrative Science Quarterly, 60(2), 179-188.
  • Doğan, S., & Doğan, T. G. B. (2020). Uluslararası alanyazında sağlık turizmi alt bileşenleri üzerine bibliyometrik bir analiz. Hacettepe Sağlık İdaresi Dergisi, 23(4), 561-586.
  • Dönbak, E. R. (2020). Kültür ve turizm araştırmalarının bilim haritalama teknikleri ile bibliyometrik analizi. Journal of Travel and Tourism Research, (15), 52-78.
  • Duro, J. A., Perez-Laborda, A., & Fernandez, M. (2022). Territorial tourism resilience in the COVID-19 summer. Annals of Tourism Research Empirical Insights, 3(1), 100039. https://doi.org/10.2139/ssrn.3758119
  • Elmas, Ç., & Boyacıoğlu, E. Z. (2021). ‘Kadın ve turizm’ konulu çalışmaların görsel haritalama tekniğine göre bibliyometrik analizi. Türk Turizm Araştırmaları Dergisi, 5(2), 1051-1069.
  • Freire, R. R., & Veríssimo, J. M. C. (2021). Mapping co-creation and co-destruction in tourism: A bibliographic coupling analysis. Anatolia, 32(2), 207-217.
  • García-Lillo, F., Úbeda-García, M., & Marco-Lajara, B. (2017). The intellectual structure of human resource management research. The International Journal of Human Resource Management, 28(13), 1786–1815.
  • Goh, H. C. (2021). Strategies for post-Covid-19 prospects of Sabah’s tourist market – Reactions to shocks caused by pandemic or reflection for sustainable tourism? Research in Globalization, 3, 100056. https://doi.org/10.1016/j.resglo.2021.100056
  • Guo, Y. M., Huang, Z. L., Guo, J., Li, H., Guo, X. R., & Nkeli, M. J. (2019). Bibliometric analysis on smart cities research. Sustainability, 11(13), 3606.
  • Gürdin, B. (2020). Yeşil pazarlamanın bilimsel haritaların görselleştirilmesi tekniğiyle bibliyometrik analizi. Econder International Academic Journal, 4(1), 203-231.
  • Hadjielias, E., Christofi, M., Christou, P., & Hadjielia Drotarova, M. (2021). Digitalization, agility, and customer value in tourism. Technological Forecasting and Social Change, 175, 121334. https://doi.org/10.1016/j.techfore.2021.121334
  • Hojeghan, S. B., & Esfangareh, A. N. (2011). Digital economy and tourism impacts, influences and challenges. Procedia-Social and Behavioral Sciences, 19, 308-316.
  • Jiménez-García, M., Ruiz-Chico, J., Peña-Sánchez, A. R., & López-Sánchez, J. A. (2020). A bibliometric analysis of sports tourism and sustainability (2002–2019). Sustainability, 12(7), 1-18.
  • Karagöz, D., & Kama, S. (2021). Reviewing the production and development of ‘place’ knowledge in a recreational context. Journal of Tourism Leisure and Hospitality, 3(1), 47-60.
  • Kaushal, V., & Srivastava, S. (2021). Hospitality and tourism ındustry amid COVID-19 pandemic: Perspectives on challenges and learnings from India. International Journal of Hospitality Management, 92, 102707.
  • Kayumovich, K. O. (2020). Prospects of digital tourism development. Economics, 1(44), 1-2.
  • Khaeril, K., & Mohungo, Y. (2021). Rural Tourism, Agri Tourism; Sebuah Penelusuran Literature. Public Policy (Jurnal Aplikasi Kebijakan Publik & Bisnis), 2(1), 142-157.
  • Kırıcı Tekeli, E., Bozkurt, İ., & Tabak, G. (2021). Tourism and woman phenomenon: A bibliometric analysis based on a Web of Science database. The Conference on Managing Tourism Across Continents (MTCON'21), pp. 313-334.
  • Kirova, V. (2021). Value Co-Creation and Value Co-Destruction through Interactive Technology in Tourism: The case of ‘La Cité Du Vin’ wine museum, Bordeaux, France. Current Issues in Tourism, 24(5), 637-650.
  • Kitsios, F., Mitsopoulou, E., Moustaka, E., & Kamariotou, M. (2022). User-generated content behavior and digital tourism services: A SEM-neural network model for ınformation trust in social networking sites. International Journal of Information Management Data Insights, 2(1), 100056. https://doi.org/10.1016/j.jjimei.2021.100056
  • Kozłowski, M., Brzozowska-Rup, K., & Piotrowska-Piątek, A. (2021). Information and communication technologies in food and accommodation sector in EU countries: Sticker or challenge for tourism development? Technological Forecasting and Social Change, 171, 120941. https://doi.org/10.1016/j.techfore.2021.120941
  • Kumar, S., & Shekhar. (2020). Digitalization: A strategic approach for development of tourism ındustry in India. Paradigm, 24(1), 93-108.
  • Kumar, S., Sureka, R., & Vashishtha, A. (2020). The Journal of Heritage Tourism: A bibliometric overview since its ınception. Journal of Heritage Tourism, 15(4), 365-380.
  • Leong, L. Y., Hew, T. S., Tan, G. W. H., Ooi, K. B., & Lee, V. H. (2021). Tourism research progress–A bibliometric analysis of tourism review publications. Tourism Review, 76(1), 1-26.
  • Liu, Y., Zhang, R., & Yao, Y. (2021). How tourist power in social media affects tourism market regulation after unethical incidents: Evidence from China. Annals of Tourism Research, 91, 103296. https://doi.org/10.1016/j.annals.2021.103296
  • Loureiro, S. M. C., Guerreiro, J., & Ali, F. (2020). 20 Years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism Management, 77, 104028.
  • Lu, L., Zhang, P., & Zhang, T. C. (2021). Leveraging “human-likeness” of robotic service at restaurants. International Journal of Hospitality Management, 94, 102823.
  • Mavric, B., Öğretmenoğlu, M., & Akova, O. (2021). Bibliometric analysis of slow tourism. Advances in Hospitality and Tourism Research (AHTR), 9(1), 157-178.
  • Melián-Alzola, L., Fernandez-Monroy, M., & Hidalgo-Peñate, M. (2020). Information technology capability and organisational agility: A study in the Canary Islands hotel ındustry. Tourism Management Perspectives, 33, 100606.
  • Merigó, J. M., Blanco‐Mesa, F., Gil‐Lafuente, A. M., & Yager, R. R. (2017). Thirty years of the International Journal of Intelligent Systems: A bibliometric review. International Journal of Intelligent Systems, 32(5), 526-554.
  • Merigó, J. M., Mulet-Forteza, C., Valencia, C., & Lew, A. A. (2019). Twenty years of Tourism Geographies: A bibliometric overview. Tourism Geographies, 21(5), 881-910.
  • Merkx, C., & Nawijn, J. (2021). Virtual reality tourism experiences: Addiction and ısolation. Tourism Management, 87, 104394. https://doi.org/10.1016/j.tourman.2021.104394
  • Milović, B. (2012). Social media and ecrm as a prerequisite for hotel success. Management Information Systems, 7(3), 26-31.
  • Moisa, C., & Raluca, I. (2021). A bibliometric analysis of industrial tourısm research. Revista De Turism-Studii Si Cercetari in Turism, (32), 1-7.
  • Muhammad, R., Mutiarin, D., & Damanik, J. (2021). Virtual tourism sebagai alternatif wisata saat pandemi. Journal of Indonesian Tourism, Hospitality and Recreation, 4(1), 53-60.
  • Mulet-Forteza, C., Martorell-Cunill, O., Merigó, J. M., Genovart-Balaguer, J., & Mauleon-Mendez, E. (2018). Twenty five years of the Journal of Travel & Tourism Marketing: A bibliometric ranking. Journal of Travel & Tourism Marketing, 35(9), 1201-1221.
  • Nikolskaya, E. Y., Lepeshkin, V. A., Blinova, E. A., Kulgachev, I. P., & Ilkevich, S. V. (2019). Improvement of digital technology in the tourism sector. Journal of Environmental Management & Tourism, 10(38), 1197-1201.
  • Niñerola, A., Sánchez-Rebull, M. V., & Hernández-Lara, A. B. (2019). Tourism research on sustainability: A bibliometric analysis. Sustainability, 11(5), 1377.
  • Palácios, H., de Almeida, M. H., & Sousa, M. J. (2021). A bibliometric analysis of trust in the field of hospitality and tourism. International Journal of Hospitality Management, 95, 102944.
  • Prasetyo, H. (2021). Analisis bibliometrik pada scholarly journals proquest dengan kata kunci “tourism in Indonesia” menggunakan perangkat lunak VOSviewer. Khasanah Ilmu: Jurnal Pariwisata Dan Budaya, 12(1), 16-21.
  • Rahmi, N. F., Ridwan, E., & Lenggogeni, S. (2021). a review of the literature on the role of social capital in tourism growth. Journal of Economics, Finance and Management Studies, 4(9), 1619-1627.
  • Ralph, D., & Searby, S. (Eds.). (2004). Location and personalisation: Delivering online and mobility services (vol. 8). London: IET.
  • Santos, N., & Oliveira Moreira, C. (2021). Uncertainty and expectations in Portugal's tourism activities. Impacts of COVID-19. Research in Globalization, 3, 100071. https://doi.org/10.1016/j.resglo.2021.100071
  • Sarıkaya, F., & Yılmaz, M. (2021). Medikal turizm temalı ulusal lisansüstü tezlerin değerlendirilmesi (2008-2020). Türk Turizm Araştırmaları Dergisi, 5(4), 2573-2591.
  • Saseanu, A. S., Ghita, S. I., Albastroiu, I., & Stoian, C. A. (2020). Aspects of digitalization and related ımpact on green tourism in European countries. Information, 11(11), 1-24.
  • Schiopu, A. F., Hornoiu, R. I., Padurean, M. A., & Nica, A. (2021). Virus tinged? Exploring the facets of virtual reality use in tourism as a result of the COVID-19 pandemic. Telematics and Informatics, 60, 101575. https://doi.org/10.1016/j.tele.2021.101575
  • Serrano, L., Sianes, A., & Ariza-Montes, A. (2019). Using bibliometric methods to shed light on the concept of sustainable tourism. Sustainability, 11(24), 6964. shen, s., xu, k., sotiriadis, m., & wang, y. (2022). Exploring the factors influencing the adoption and usage of augmented reality and virtual reality applications in tourism education within the context of COVID-19 pandemic. Journal of Hospitality, Leisure, Sport & Tourism Education, 100373. https://doi.org/10.1016/j.jhlste.2022.100373
  • Soluk, J., Kammerlander, N., & De Massis, A. (2021). Exogenous shocks and the adaptive capacity of family firms: Exploring behavioral changes and digital technologies in the COVID‐19 pandemic. R&D Management, 51(4), 364-380.
  • Sudapet, I. N., Nasihien, R. D., Ibrahim, M. H. W., Setiawan, M. I., Sukoco, A., & Rosyid, A. (2021). Covid19 and world tourism research. IJEBD International Journal of Entrepreneurship and Business Development, 4(2), 211-215.
  • Şen, Ö., & Akel, G. (2021). Where Does Golf Tourism Go? Yesterday, today, tomorrow. Journal of Yasar University, 16(62), 524-547.
  • Türkmendağ, Z. (2021). SSCI turizm ve ağırlama dergilerinde bulunan bilgi teknolojileri araştırmalarının bibliyometrik analizi. Journal of Yaşar University, 16, 94-110.
  • Vázquez, R. M. M. (2020). Nautical tourism: A bibliometric analysis. Journal of Spatial and Organizational Dynamics, 8(4), 320-330.
  • Watkins, M., Ziyadin, S., Imatayeva, A., Kurmangalieva, A., & Blembayeva, A. (2018). Digital tourism as a key factor in the development of the economy. Economic Annals-XXI, (169), 40-45.
  • Ye, Q., Song, H., & Li, T. (2012). Cross-institutional collaboration networks in tourism and hospitality research. Tourism Management Perspectives, 2, 55-64.
  • Zhang, J., Yu, Q., Zheng, F., Long, C., Lu, Z., & Duan, Z. (2016). Comparing keywords plus of WoS and author keywords: A case study of patient adherence research. Journal of the Association for Information Science and Technology, 67(4), 967-972.
  • Zhang, Y., Yang, H., & Wang, G. (2021). Monitoring and management of high-end tourism in protected areas based on 3D sensor image collection. Displays, 70, 102089. https://doi.org/10.1016/j.displa.2021.102089
  • Zopiatis, A., Pericleous, K., & Theofanous, Y. (2021). COVID-19 and hospitality and tourism research: An integrative review. Journal of Hospitality and Tourism Management, 48, 275-279.
  • Zupic, I., & Čater, T. (2015). Bibliometric methods in management and organization. Organizational Research Methods, 18(3), 429-472.