İSA SAĞBAŞ, NACİ TOLGA SARUÇ, Çiğdem BÖRKE TUNALI

Üniversiteler mezunlarıyla nasıl iletişim kurarlar? Dünya üniversite sıralamasındaki en iyi üniversitelerin uygulamaları

Son yıllarda, yükseköğretim kurumları tarafından sunulan hizmetlerin kalitesi, hem araştırmacılar hem de politika yapıcılar tarafından yoğun bir şekilde tartışılmaktadır. Şüphesiz, mezun olunan okul ile mezunlar arasında güçlü ve yaşam boyu süren bir ilişki, yükseköğretim kurumlarının kalitesinin temel göstergelerinden biridir. Bu çalışma dünyadaki en iyi üniversiteler tarafından mezunlarıyla yaşam boyu süren bir ilişki kurmak için kullanılan araç ve metotları incelemektedir. Çalışmada yapılan ankette mezunlarla iletişim kurmak için kullanılan kanallar, üniversiteler tarafından mezunlara sunulan hizmetler ve mezunların üniversitelerine hangi yollarla katkı yaptıklarına ilişkin sorular yer almaktadır. Anket, Times Higher Education tarafından yapılan 2016-2017 Dünya Üniversiteler Sıralamasındaki en iyi 200 üniversiteye gönderilmiş ve böylece en iyi uygulamaların belirlenmesine çalışılmıştır. Çalışmanın literatüre ana katkısı, üniversiteler ile mezunlar arasındaki ilişkiye yönelik en iyi uygulamaların temel unsurlarını açıklamak ve bu ilişkinin iyileştirilebilmesi için uygulanabilecek politika önerileri sunmaktır.

Anahtar Kelimeler:

Mezunlar, kalite, üniversite-mezun ilişkisi

How Do Universities Contact their Alumni? Practices of the Best Universities in the World University Rankings

In recent years, the quality of the services provided by higher education institutions has been intensively debated both by researchers and policy makers. Undoubtedly, a strong and lifelong relationship between alumni and their alma mater is one of the main indicators of the quality of higher education institutions. This study investigates the tools and methods used by the best universities in the world in order to create and develop a lifelong relationship with their alumni. The survey used in the study asked about the channels used to contact with alumni, the services provided to alumni by the universities and the ways used by the alumni to contribute to their universities. This survey was sent to the best two hundred universities in the world according to the Times Higher Education World University Rankings 2016-2017 in order to find out best practices. The main contribution of the present study is to explain the fundamental elements of best practices with regard to the relations between alumni and universities and to present policy proposals which can be implemented in order to improve these relations.

Keywords:

Alumni, quality, university-alumni relationship,

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