KURUMSAL SOSYAL SORUMLULUK, ALGILANAN DIŞSAL PRESTİJ VE ÖRGÜTSEL BAĞLILIK: SOSYAL KİMLİK KURAMI ÇERÇEVESİNDE BİR ARAŞTIRMA

Bu araştırmada dışsal prestij algısının, kurumsal sosyal sorumluluk ve örgütselbağlılık ilişkisindeki aracılık rolü sosyal kimlik kuramı çerçevesinde incelenmiştir.Araştırma kapsamında, kurumsal sosyal sorumluluk ve dışsal prestij kavramları ileörgütsel bağlılık kavramının alt boyutları arasındaki ilişkiler incelenerek ilgili yazınakatkı sağlanması amaçlanmaktadır. Araştırmanın amacı kapsamında İstanbul ilindefaaliyet gösteren işletmelerde beyaz yakalı olarak çalışan 155 kişi ile anket yapılmıştır.Araştırmanın hipotezlerini test etmek için korelasyon ve bir dizi regresyon analizleriyapılmıştır. Dışsal prestij algısının aracı rolünü tespit etmek amacıyla yapılanregresyon analizinin sonuçlarına göre kurumsal sosyal sorumluluk değişkenininörgütsel bağlılık üzerindeki etkisi dışsal prestij algısı değişkeni analize dahiledildiğinde azaldığı tespit edilmiştir. Bu sonuca göre dışsal prestij algısı değişkeninin,kurumsal sosyal sorumluluk ile örgütsel bağlılık arasında kısmi aracı değişken rolünüüstlendiği sonucuna varılmıştır.

CORPORATE SOCIAL RESPONSIBILITY, PERCEIVED EXTERNAL PRESTIGE AND ORGANIZATIONAL COMMITMENT: A RESEARCH IN THE CONTEXT OF SOCIAL IDENTITY THEORY

In this study, the mediator role of external prestige perception in the relationship between social responsibility and organizational commitment was investigated by drawing from Social Identity Theory. Present work intended to contribute to the related literature by investigating the relationships between corporate social responsibility and perceived external prestige concepts and sub-dimensions of organizational commitment concept. In the scope of the study, survey method was adopted for collecting data from 155 white-collar employees who are working in the firms operated in Istanbul. Correlation and a series of regression analyzes were applied to test research hypotheses. Results indicated that the effect of corporate social responsibility on organizational commitment decreased when the external prestige perception variable was included in the analysis. Therefore, it was concluded that the external prestige perception has a partial mediating role between corporate social responsibility and organizational commitment.

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