ALTERNATİF TURİZM KAPSAMINDA EĞİTİM TURİZMİ VE AKDENİZ ÜNİVERSİTESİNDE BİR UYGULAMA

Amaç: Bu çalışma ile eğitim amaçlı turizm faaliyetleri çerçevesinde yabancı uyruklu öğrencilerin yükseköğrenim amacı ile ziyaret ettikleri şehre yönelik algılarını ölçerek, bireylerin öğrenim gördükleri şehre yönelik algılarının demografik değişkenlere göre farklılaşıp farklılaşmadığını ve bu algıların destinasyon sadakati üzerindeki etkisini ortaya koymak amaçlanmıştır.

Anahtar Kelimeler:

Turizm, Eğitim Turizmi, Yükseköğrenim, Uluslararası Öğrenci, Akdeniz Üniversitesi.

EDUCATIONAL TOURISM IN TERMS OF ALTERNATIVE TOURISM AND AN APPLICATION IN AKDENİZ UNIVERSITY

Purpose: In this study, it is aimed to determine whether the perceptions of international students towards the city, where they visit for higher education differ according to demographic variables and the effect of these perceptions on destination loyalty.

Keywords:

Tourism, Educational Tourism, Higher Education, International Student, Akdeniz University,

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