Tedarik zinciri ilişkilerinde başarı faktörü olarak güven unsuru: kavramsal bir çalışma

Bu çalışmada; güvenin tedarik zinciri üzerinde etkisi ve tedarik zinciri üyeleri arasında güveni oluşturan çeşitli unsurlar incelenmiştir. Tedarik zinciri üyeleri arasında güvenin yokluğu, tedarik zincirinden beklenen performans başarısını olumsuz yönde etkileyecektir. Tedarik zinciri üyeleri arasında güven türleri tedarik zinciri içerisindeki mevcut ilişkilerin türüne göre de değişmektedir. Bu çalışmada aynı zamanda güvenin tedarik zinciri üzerindeki; işlemsel maliyetlerin azalması, ilişkilerin geliştirilmesi ve rekabetçi avantajın sağlanması gibi konularda sağladığı faydalar da incelenmiştir.

Trust element as a success factor ın supply chaın relatıonshıps: a conceptual study

In this study, the impact of trust on the supply chain and the various elements that generate the trust among the members of the supply chain have been examined. A lack of trust among the members of the supply chain will adversely affect the expected success of performance from the supply chain. Types of trust among the members of the supply chain vary according to the type of relationships available within the supply chain. In this study, at the same time, various benefits of trust on supply chain such as decreasing transactional costs, improving relationships, and ensuring the competitive advantage also have been examined.

___

  • Agarwal A., & Shankar R. (2003). On-line trust building in e-enabled supply chain. Supply Chain Management: An International Journal, 8(4), 324-334.
  • Duane, R. I., & Webb, J. W. (2007). A multi-theoretic perspective on trust and power in strategic supply chains. Journal of Operations Management, 482–497.
  • Doney, P. M., & Cannon, J. P. (1997). An examination of the natüre of trust in buyer-seller relationships. Journal of Marketing, 61, 35-51
  • Fawcet, S. E., Magnan, G. M., & Williams, A. J. (2004). Supply chain trust is within your grasp. Supply Chain Management Review, 8(2), 20-26.
  • Fawcett S. E., Jones, S. L., & Fawcett A. M. (2012). Supply chain trust: the catalyst for collaborative innovation. Business Horizons, 55, 163—178.
  • Ferrer, M., Santa, R., Hyland, P. W., & Bretherton, P. (2010). Relational factors that explain supply chain relationships. Asia Pacific Journal of Marketing and Logistics, 22(3), 419- 440.
  • Hammervoll, T. (2012). Honeymoons in supply chain relationships. The International Journal of Logistics Management, 22(2), 264-279.
  • Ghosh, A., & Fedorowicz, J. (2008). The role of trust in supply chain governance. Business Process Management Journal, 14(4), 453-470.
  • Gundlach, G. T., & Cannon, J. P. (2010). Trust but verify? The performance implications of verification strategies in trusting relationships. Academy of Marketing Science. Journal, 38(4), 399–417.
  • Jones, S. L., Fawcett, S. E., Fawcett, A. M., & Wallin, C. (2010) Benchmarking trust signals in supply chain alliances: moving toward a robust measure of trust. Benchmarking: An International Journal, 17(5), 705-727.
  • Laeequddin, M., Sardana, G. D., Sahay, B. S., & Waheed, K. A. (2009). Vinita Sahay; Supply chain partners’ trust building process through risk evaluation: the perspectives of UAE packaged food industry. Supply Chain Management: An International Journal, 14(4), 280– 290.
  • Laeequddin, M., Sahay, B. S., Sahay, V., & Waheed, K. A. (2012). Trust building in supply chain partners relationship: an integrated conceptual model. Journal of Management Development, 31(6), 550-564.
  • Liao, K., Ma, Z., Jiung, J., & Ke, K. (2011). Achieving mass customization through trust- driven information sharing: a supplier’s perspective. Management Research Review, 34(5), 541-552.
  • Mayer, R., Davis, C., Schoorman, J. H., & David, F. (1995). An integration model of organizational trust. The Academy of Management Review, 20(3), 709-734.
  • Riddals, C. E., Icasati, B., Axtell, C. M., Bennett, S., & Clegg, C. (2002). Quantifying the effects of trust in supply chains during promotional periods. International Journal of Logistics: Research and Applications, 5(3), 257-274.
  • Roger, B., & Helen, G. (2001). Reputation, trust and supplier commitment: the case of shipping company/seaport relations. The Journal of Business & Industrial Marketing; 16, (6/7), 424-437
  • Ross, D. F. (2008). The intimate supply chain: leveraging the supply chain to manage the customer experience. FL:Taylor & Francis Group. Ryu, S., Min, S., & Zushi, N. (2008). The moderating role of trust in manufacturer-supplier relationships. Journal of Business & Industrial Marketing, 23(1), 48–58.
  • Sahay, B. S. (2003). Understanding trust in supply chain relationships. Industrial Management&Data Systems, 103(8), 553-563.
  • Smeltzer, L. R. (1997). The meaning and origin of trust in buyer-supplier relationships. International Journal of Purchasing and Materials Management, 33(1), 40-48.
  • Stuart, F. I., Verville, J., & Taskin, N. (2012). Trust in buyer-supplier relationships: supplier competency, interpersonal relationships and performance outcomes. Journal of Enterprise Information Management, 25(4), 392-412.
  • Su, Q., Song, Y., Li, Z., & Dang, J. (2008). The impact of supply chain relationship quality on cooperative strategy. Journal of Purchasing&Supply Management, 14, 263–272.
  • Suha, T., Whan I., & Kwon, G. (2006). Matter over mind: When specific asset investment affects calculative trust in supply chain partnership. Industrial Marketing Management, 35, 191–201.
  • Şengün, A., E. (2007). Alıcı-tedarikçi ilişkilerinde güven ve güvensizliğin mübadele performansı üzerine etkileri: Ankara mobilyacılar sitesi örneği. Yönetim Araştırmaları Dergisi, 7 (1-2), 5-38.
  • Thomas, R., & Skinner, L. (2010). Total trust and trust asymmetry: does trust need to be equally distributed in interfirm relationships? Journal of Relationship Marketing, 9, 43–53.
  • Whan, I., Kwon, G., & Suh, T. (2005). Trust, commitment and relationships in supply chain management: a path analysis. Supply Chain Management: An International Journal, 10(1), 26–33.
  • Wang, S., & Huff, L. C. (2007). Explaining buyers’ responses to sellers’ violation of trust. European Journal of Marketing, 41(9/10), 1033-1052.
  • Xiao, Y., Zheng, X., Pan, W., & Xie, X. X. (2010). Trust, relationship commitment and cooperative performance: supply chain management. Chinese Management Studies, 4(3), 231-243.
  • Yeung, J. H. Y., Selen, W., Zhang, M., & Huo, B. (2009). The effects of trust and coercive power on supplier integration. Int. J. Production Economics, 120, 66–78.