ARACI DEĞİŞKEN ETKİSİNİN İNCELENMESİ: YÜKSEK HIZLI TREN İŞLETMECİLİĞİ ÜZERİNE BİR UYGULAMA

Aracılık testleri, bağımlı ve bağımsız değişken arasında doğrudan bir bağlantı yok gibi görünen durumlarda dolaylı ilişkiyi inceleyip tanımlar. Çalışmada öncelikle ilgili testlerin teorik bilgisi verilmiştir, daha sonra Eskişehir yüksek hızlı tren istasyonunu kullanan yolculardan 400 yolcuya Chou ve Kim’in 2009 çalışmasından yararlanarak geliştirilen bir anket uygulanarak, elde edilen veriler üzerinde bahsedilen aracılık testleri ile çalışılmıştır. Yapılan çalışma sonucunda, imaj C değişkeni hem teknik kalite B ve memnuniyet D değişkenleri arasında hem de fonksiyonel kalite A ve memnuniyet D değişkenleri arasında aracı değişken olarak tespit edilmiştir.

Anahtar Kelimeler:

Yapısal Eşitlik Modellemesi, Aracılık Etkisi, Sobel Testi, Aroian Testi, Goodman Test

RESEARCH OF THE EFFECT OF MEDIATION VARIABLE: AN APPLICATION OF THE MANAGEMENT OF HIGH-SPEED TRAIN

Mediation tests define the relationship between the dependent and the independent variable in a situation appears to be no direct correlation between them. Firstly, theoretical knowledge is mentioned in this study. After that, 400 passengers use the Eskisehir Railway Station are conducted a questionnaire which was developed from Chou and Kim’s 2009 study. As a result of study, Image C is determined as a mediation variable between Technical Quality B and Satisfaction D and also Functional Quality A and Satisfaction D

Keywords:

Structural Equation Modeling, Mediation Effect, Sobel Test, Aroian Test, Goodman Test,

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