TÜRK LOJİSTİK VE TAŞIMACILIK FİRMALARININ STRATEJİK POZİSYON VE AKSİYONLARININ DEĞERLENDİRMESİ

1990’lardan itibaren küresel ticari entegrasyonve mal hareketleri artmış, bununla birlikte pazarda çok sayıda aktör yer almaya başlamıştır. Firmalar rekabet avantajı kazanabilmek ve varlıklarını sürdürebilmek için değer zincirinin önemli temel faaliyetlerinden birisi olan "lojistiğe" ayrı önem vermeye başlamıştır. Uluslararası ticaret ile doğrudan ilişkisi olan sektörün oyuncuları olarak lojistik firmaların kendilerini stratejik olarak konumlandırmaları yerlerini güçlendirecek, olası olumsuz etkilerden uzak kalmalarını sağlayacak, nihayetinde ekonomilerinin dış ticaret hacmine olumlu katkılar yapacaktır. Bu bağlamda çalışmanın amacı; Türk lojistik firmalarının küresel rekabete cevap verebilmek maksadıyla kendilerini stratejik olarak nasıl konumlandırdığını ortaya koymaktır. Bu amaç doğrultusunda Delphi tekniği ile AHP ve SPACE analizleri entegre edilerek uygulanan bir alan araştırmasıylaTürkiye’deki lojistik firmalarının stratejik pozisyon ve yönelimleri tespit edilmiştir. Genellikle muhafazakar stratejiler uygulayan bu firmalara elde edilen bulgular ışığında rekabet avantajlarını artırabilecek çeşitli önerilerde bulunulmuştur.

Anahtar Kelimeler:

Stratejik Yönetim, AHP, SPACE Analizi, Lojistik Sektörü

EVALUATION OF STRATEGIC POSITION AND ACTION OF TURKISH LOGISTICS AND TRANSPORTATION COMPANIES

Since 1990s, global trade integration and commodity movements have increased, and lots of new actors have started to appear in the market.Companies have begun to give a special importance to "logistics" that is one of the core business operations in the value chain in order to gain competitive advantage and continue existence. Logistics sector has a direct relationship to the international trade, and for logistics companies as logistics sector players, strategically positioning of themselves can be strengthened their place, keep away from possible negative effects, and finally make positive contributions to their national foreign trade volume. This study aimed to demonstrate how Turkish logistics firms need to strategically position themselves to respond to global competition. According to this aim, the strategic positions and orientations of the logistics companies in Turkey have been determined through a field research which is implemented by integrating Delphi technique, AHP and SPACE analyzes. According to findings, some recommendations have given to increase competitive advantage to these companies which are generally applying conservative strategies.

Keywords:

Strategic Management, AHP, SPACE Analysis, Logistics Sector,

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