EVALUATION OF SHARING ECONOMY IN EXPERIMENTAL APPEALING

Today, the interest in the savings economy and the increase of conscious consumers has led to the swift growth of the sharing economy in developed and developing markets. This new and dynamic understanding of the economy emerges with increasing examples in many sectors. This study aims to classify the approaches that make the sharing economy appealing and it aims to provide a conceptual framework between the sharing economy and experiential appealing. Given the literature, it was understood that social, economic and financial, environmental, technological and experiential appealing factors are the fundamental elements of the sharing economy. Providing goods and services, as well as providing experience, stands out in many areas including tourism and accommodation, food-beverage and entertainment. However, there are very few studies on the experience in the sharing economy literature. This study, which is a structured with literature review, it emphasizes the importance of experience in the relevant sectors and the permanence of experience.

PAYLAŞIM EKONOMİSİNİN DENEYİMSEL ÇEKİCİLİK AÇISINDAN DEĞERLENDİRİLMESİ

Günümüzde, tasarruf ekonomisine olan ilgi ve bilinçli tüketicilerin artması, paylaşım ekonomisinin gelişmiş ve gelişmekte olan pazarlarda hızlıca büyümesine sebep olmuştur. Bu yeni ve dinamik ekonomi anlayışı birçok sektörde artan örnekler ile karşımıza çıkmaktadır. Bu çalışma, paylaşım ekonomisi ile onu cazip kılan yaklaşımları sınıflandırmayı, paylaşım ekonomisi ile deneyimsel çekicilik arasında kavramsal bir çerçeve oluşturmayı amaçlamaktadır. Literatür göz önüne alındığında sosyal, ekonomik ve finansal, çevresel, teknolojik ve deneyimsel çekicilerin paylaşım ekonomisinin temel unsurları olduğu anlaşılmıştır. Mal ve hizmet sunmanın yanı sıra deneyim sunmak, turizm ve konaklama, yiyecek-içecek ve eğlence sektörü dâhil birçok alanda ön plana çıkmaktadır. Ancak, paylaşım ekonomisi literatüründe deneyim konusunda çok az sayıda çalışma vardır. Literatür taraması şeklinde yapılandırılan bu çalışma, ilgili sektörlerde deneyime önem verilmesi ve deneyimin kalıcılığının göz önünde bulundurulması gerektiğini vurgulamaktadır.

PDF

___

Acuner, S., and Acuner, E. (2017). Turizmde Paylaşım Ekonomisi ve Vergilendirilmesi. Journal of Tourism and Gastronomy Studies, 5(2), 188-212.

Acquier, A., Daudigeos, T., and Pinkse, J. (2017). Promises and Paradoxes of the Sharing Economy: An Organizing Framework. Technological Forecasting and Social Change, 125, 1-10.

Albinsson, P. A., and Perera, B. Y. (2012). Alternative Marketplaces in the 21st Century: Building Community through Sharing Events. Journal of Consumer Behaviour, 11(4), 303-315.

Ayazlar, R. A. (2018). Paylaşım Ekonomisi ve Turizm Endüstrisine Yansımaları. Gaziantep University Journal of Social Sciences, 17(3), 1186-1202.

Bardhi, F. and Eckhardt, G. M. (2012). Access-based Consumption: The Case of Car-sharing. Journal of Consumer Research, 39(4), 881-898.

Belk, R. (2007). Why not Share rather than Own? The Annals of the American Academy of Political and Social Science, 611(1), 126-140.

Belk, R. (2014a). You are What You can Access: Sharing and Collaborative Consumption Online. Journal of Business Research, 67(8), 1595-1600.

Belk, R. (2014b). Sharing Versus Pseudo-Sharing in Web 2.0. The Anthropologist, 18(1), 7-23.

Benkler, Y. (2004). Sharing Nicely: on Shareable Goods and the Emergence of Sharing as a Modality of Economic Production. The Yale Law Journal, 114(2), 273-358.

Biswas, R., Pahwa, A., and Sheth, M. (2015). The Rise of the Sharing Economy: the Indian Landscape. Ernst & Young LLP.

Botsman, R., and Rogers, R. (2010). What's Mine is Yours: the Rise of Collaborative Consumption. New York: Harper Collins.

Böcker, L., and Meelen, T. (2017). Sharing for People, Planet or Profit? Analysing Motivations for Intended Sharing Economy Participation. Environmental Innovation and Societal Transitions, 23, 28-39.

Böckmann, M. (2013). The Shared Economy: It is Time to Start Caring about Sharing; Value Creating Factors in the Shared Economy. A Bachelor’s dissertation at the University of Twente, the Netherlands.

Brochado, A., Troilo, M., and Aditya, S. (2017). Airbnb Customer Experience: Evidence of Convergence across Three Countries. Annals of Tourism Research, 63, 210-212.

Buczynski, B. (2015). Sharing is Good: How to Save Money, Time and Resources through Collaborative Consumption. New Society Publishers.

Cheng, M. (2016a). Current Sharing Economy Media Discourse in Tourism. Annals of Tourism Research, 60, 111-114.

Cheng, M. (2016b). Sharing economy: A Review and Agenda for Future Research. International Journal of Hospitality Management, 57, 60–70.

Cheng, M., and Zhang, G. (2019). When Western Hosts Meet Eastern Guests: Airbnb Hosts' experience with Chinese Outbound Tourists. Annals of Tourism Research, 75, 288-303.

Codagnone, C., Biagi, F., and Abadie, F. (2016). The Passions and the Interests: Unpacking the ‘Sharing Economy’. Institute for Prospective Technological Studies, JRC Science for Policy Report.

Daunorienė, A., Drakšaitė, A., Snieška, V., and Valodkienė, G. (2015). Evaluating Sustainability of Sharing Economy Business Models. Procedia-Social and Behavioral Sciences, 213, 836-841.

Frenken, K., and Schor, J. (2017). Putting the Sharing Economy into Perspective. Environmental Innovation and Societal Transitions, 23, 3-10.

Ganapati, S., and Reddick, C. G. (2018). Prospects and Challenges of Sharing Economy for the Public Sector. Government Information Quarterly, 35(1), 77-87.

Gansky, L. (2010). The mesh: Why the Future of Business is Sharing. New York: Portfolio Penguin.

Guttentag, D. (2015). Airbnb: Disruptive Innovation and the Rise of an Informal Tourism Accommodation Sector. Current Issues in Tourism, 18(12), 1192-1217.

Hamari, J., Sjöklint, M., and Ukkonen, A. (2016). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059.

Heinrichs, H. (2013). Sharing Economy: A Potential New Pathway to Sustainability. GAIA-Ecological Perspectives for Science and Society, 22(4), 228-231.

Holbrook, M. B., and Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings And Fun. Journal of Consumer Research, 9(2), 132–140.

Karlsson, L., and Dolnicar, S. (2016). Someone's been Sleeping in My Bed. Annals of Tourism Research, 58, 159-162.

Kathan, W., Matzler, K., and Veider, V. (2016). The Sharing Economy: Your Business Model's Friend or Foe? Business Horizons, 59(6), 663-672.

Kiracı, H. (2017). Ortak Tüketim Ekseninde Paylaşılan/Paylaşılamayan Varlıklar ve Bireylerin Paylaşım Davranışlarını Etkileyen Faktörler Üzerine Bir Araştırma. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 51-70.

Kişi, N. (2018). Paylaşım Ekonomisinin Ulaşım Sektörüne Yansımaları: Uber Örneği. Uluslararası Yönetim ve Sosyal Araştırmalar Dergisi, 5(10), 57-68.

Lamberton, C. P., and R. L. Rose. (2012). When is ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems. Journal of Marketing, 76(4), 109–25.

Lewis, R. C., and Chambers, R.E. (2000). Marketing Leadership in Hospitality. John Wiley, New York.

Li, J., Moreno, A., and Zhang, D. J. (2015). Agent Behavior in the Sharing Economy: Evidence from Airbnb. Ross School of Business Working Paper Series, 1298, 2015.

Liang, L. J., Choi, H. C., and Joppe, M. (2018). Understanding Repurchase Intention of Airbnb Consumers: Perceived Authenticity, Electronic Word-of-mouth, and Price Sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73-89.

Lin, H. Y., Wang, M. H., and Wu, M. J. (2017). A study of Airbnb Use Behavior in the Sharing Economy. International Journal of Organizational Innovation, 10(1), 38-47.

Liu, S. Q., and Mattila, A. S. (2017). Airbnb: Online Targeted Advertising, Sense of Power, and Consumer Decisions. International Journal of Hospitality Management, 60, 33-41.

Lutz, C., and Newlands, G. (2018). Consumer Segmentation within the Sharing Economy: The case of Airbnb. Journal of Business Research, 88, 187-196.

Martin, C. J. (2016). The Sharing Economy: A pathway to Sustainability or a Nightmarish form of Neoliberal Capitalism? Ecological economics, 121, 149-159.

Matzner, M., Chasin, F., and Todenhöfer, L. (2015). To Share or not to Share: Towards Understanding the Antecedents of Participation in IT-Enabled Sharing Services. European Conference on Information Systems, Germany.

Mont, O. (2004). Institutionalisation of Sustainable Consumption Patterns based on Shared Use. Ecological Economics, 50(1-2), 135-153.

Möhlmann, M. (2015). Collaborative Consumption: Determinants of Satisfaction and the Likelihood of Using a Sharing Economy Option Again. Journal of Consumer Behaviour, 14(3), 193-207.

Novel, A. S. (2014). Is Sharing more Sustainable? The Environmental Promises of the Sharing Economy. Innovation for Sustainable Development, 139-144.

Oh, S., and Moon, J. Y. (2016). Calling for a Shared Understanding of the Sharing Economy. In Proceedings of the 18th Annual International Conference on Electronic Commerce: E-Commerce in Smart Connected World (ICEC ’16), ACM.

Oskam, J., and Boswijk, A. (2016). Airbnb: the Future of Networked Hospitality Businesses. Journal of Tourism Futures, 2(1), 22-42.

Owyang, J. (2013). The Collaborative Economy: Products, Services and Market Relationships Have Changed as Sharing Startups Impact Business Models. To Avoid Disruption, Companies Must Adopt the Collaborative Economy Value Chain. Altimeter. http://www.slideshare.net/Altimeter/the-collaborative-economy (accessed December 9, 2018).

Palgan, Y. V., Zvolska, L., and Mont, O. (2017). Sustainability Framings of Accommodation Sharing. Environmental Innovation and Societal Transitions, 23, 70-83.

Pappas, N. (2019). The Complexity of Consumer Experience Formulation in the Sharing Economy. International Journal of Hospitality Management, 77, 415-424.

Pine, B. J., and Gilmore, J. H. (1998). Welcome to the Experience Economy. Harvard Business Review, 76, 97-105.

Pine, J. and Gilmore, J. (2012). Deneyim Ekonomisi. Güncellenmiş Tekrar Basım Optimist Yayınları, İstanbul.

Piscicelli, L., Ludden, G. D., and Cooper, T. (2018). What Makes a Sustainable Business Model Successful? An Empirical Comparison of Two Peer-to-peer Goods-Sharing Platforms. Journal of Cleaner Production, 172, 4580-4591.

PWC, (2015). The sharing economy. Consumer Intelligence Series. Retrieved from https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligenceseries-the-sharing-economy.pdf, Accessed date: 12 February 2019.

Roh, T. H. (2016). The Sharing Economy: Business Cases of Social Enterprises Using Collaborative Networks. Procedia Computer Science, 91, 502-511.

Schneider, H. (2017). Creative Destruction and the Sharing Economy: Uber as Disruptive Innovation. Edward Elgar Publishing.

Schor, J. (2014). Debating the Sharing Economy. Great Transition Inıtiative.

Steffen, W., Sanderson, A., P D, T., Jager, J., Matson, P., B, M., . . . Wasson, R. J. (2004). Global Change and the Earth System: A Planet Under Pressure. New York: SpringerVerlag.

Stephany, A. (2015). The Business of Sharing - Making it in the New Sharing Economy. New York: Palgrave Macmillan.

Sthapit, E., and Björk, P. (2019). Sources of Distrust: Airbnb Guests' Perspectives. Tourism Management Perspectives, 31, 245-253.

Sundararajan, A. (2016). The Sharing Economy: The end of Employment and the Rise of Crowd-based Capitalism. Mit Press.

Tussyadiah, I. P. (2016). Factors of Satisfaction and Intention to Use Peer-to-Peer Accommodation. International Journal of Hospitality Management, 55, 70-80.

Tussyadiah, I. P., and Pesonen, J. (2016). Impacts of Peer-to-Peer Accommodation Use on Travel Patterns. Journal of Travel Research, 55(8), 1022-1040.

Tussyadiah, I. P., and Pesonen, J. (2018). Drivers and Barriers of Peer-to-Peer Accommodation Stay–an Exploratory Study with American and Finnish Travellers. Current Issues in Tourism, 21(6), 703-720.

Yakin, V., Kacar, A. I., and Ay, C. (2017). Sharing Economy: Why the Turkish Consumers Use Airbnb? Journal of Marketing and Consumer Behaviour in Emerging Markets, 2(6), 25-36.

Walls, A., Okumus, F., Wang, Y., and Kwun, D. (2011). An Epistemological View of Consumer Experiences. International Journal of Hospitality Management, 30(1), 10-12.

Zekanovic-Korona, L., and Grzunov, J. (2014). Evaluation of Shared Digital Economy Adoption: Case of Airbnb. In 2014 37th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO), 1574-1579.

Zervas, G., Proserpio, D., and Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of Marketing Research, 54(5), 687-705.

Zhu, Y., Cheng, M., Wang, J., Ma, L., and Jiang, R. (2019). The Construction of Home Feeling by Airbnb Guests in the Sharing Economy: A Semantics Perspective. Annals of Tourism Research, 75, 308-321.