Abdullah SOYSAL, FEDAYİ YAĞAR, Sema DÖKME

AKDENİZ BÖLGESİ'NDEKİ SAĞLIK KURULUŞLARININ WEB SİTELE- RİNİN KARŞILAŞTIRMALI OLARAK ANALİZİ

Bu çalışmada Akdeniz Bölgesi'ndeki 152 sağlık kuruluşun web sitelerindeki bilgilerin yeterliliği kamu, özel ve il kapsamında karşılaştırmalı olarak analiz edilmeye çalışılmıştır. Sağlık kuruluşlarının web sitelerinin genel olarak randevu sistemleri, kurumda çalışan hekimlerin bilgileri ve laboratuar sonuçlarını görüntüleme işlemleri gibi önemli konularda yeterli düzeyde bilgiye yer verdiği gözlemlenmiştir. Yabancı hastalar için verilen bilgi, sanal gezinti, danışman hekim bilgisi, e-bülten/e-dergi ve Türkçe dışında dil gibi konularda ise sağlık kuruluşların web sitelerindeki bilgilerin genel olarak yetersiz kaldığı tespit edilmiştir. Kamu ve özel sağlık kuruluşlarının karşılaştırılmasında da kamu sağlık kuruluşları web sitelerinin kurum hakkındaki güncel konular, servislerin listesi, genel sağlık bilgisi, randevu işlemleri ve laboratuar sonuçları konusunda yeterli düzeyde bilgiye yer verdiği gözlemlenmiştir. Özel sağlık kuruluşları web sitelerinin ise hastane logosu, servislerin listesi, misyon/vizyon ifadeleri, kurum hekimleri bilgisi, randevu işlemleri ve anlaşmalı kurumlar konusunda yeterli düzeyde bilgiye yer verdiği ortaya belirlenmiştir. Sonuç olarak, Akdeniz Bölgesi'ndeki sağlık kuruluşları web sitelerinin temel bilgileri verme konusunda yeterli olduğu fakat fark yaratacak alanlarda bilgi verme konusunda ise yetersiz olduğu gözlemlenmiştir. Sağlık kuruluşunun markalaşmasını isteyen ve yeni müşteriler kazanarak daha fazla gelir elde etmeyi amaçlayan kuruluşlar web sayfalarına daha fazla önem vermelidirler

COMPARATIVE ANALYSIS OF THE WEB SITES OF THE HEALTH CEN- TERS IN MEDITERRANEAN REGION

In this study, we tried to make the comparative analysis of information sufficiencies about the web sites of 152 health centers within public, private and province. We observed that these websites contain enough information including these; appointment systems, personal information of the doctors and operations about viewing the results of labaratory. We saw that these websites are not sufficient about ''information about foreign patients, virtual tours, consultant doctor information, online newspaper, online magazine, the languages except Turkish and information'' for patients. In comparament of public and private health centers, we observed that websites of public health centers, contain sufficient information about updated issues about the institution, list of the services,appointment processes and laboratory results. We also observed that websites of private health centers contain sufficient information about hospital logo, list of the services, mission-vision statements, doctors information, appointment processes and contracted firms. We've observed that the websites of the health centers in Mediterranean region are sufficient about basic informations and not sufficient about the issues which make different. The instutions which expect to brand the health center and earn more money with new customers, have to care more about the websites

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