Yiyecek İçecek İşletmelerinde Algılanan Gıda Güvenliğini Etkileyen Faktörlerin Belirlenmesine Yönelik Bir Araştırma

Yiyecek içecek işletmelerinin tüketicilerin gözünde oluşturdukları olumlu gıda güvenliği algısı, işletmelerin yoğun rekabet ortamında başarılı olabilmesi için son derece önemlidir. Bu bağlamda İzmir’de yiyecek içecek işletmesi müşterilerinin gıda güvenliği algılarına etki eden faktörlerin belirlenmesi bu çalışmanın temel amacını olmuştur. Yapılan analizler sonucunda, müşterilerinin gıda güvenliği algılarına etki eden faktörlerin “Yiyecek Faktörü” ve “İşletme ve Çalışan Faktörü” olarak iki boyut altında toplandığı belirlenmiştir. Ayrıca bu iki boyut altında müşterilerin gıda güvenliği algılarını etkiyen en önemli faktörlerin, servis edilen ürünlerin kalitesi ile restoranın masa ve sandalyelerinin temizliği olduğu ortaya çıkmıştır.

Anahtar Kelimeler:

Yiyecek İçecek İşletmeleri, Gıda Güvenliği, Algılanan Gıda Güvenliği

A Research on Determination of Factors Affecting Perceived Food Safety in Food and Beverage Enterprises

The positive food safety perception created by food and beverage businesses in the eyes of consumers are extremely important for enterprises to succeed in intense competition. In this context, determining the factors affecting food safety perceptions of food and beverage business customers in İzmir have been the main purpose of this study. As a result of the analyzes, it was determined that the factors affecting food safety perceptions of the customers were gathered under two dimensions as “Food Factor” and “Business and Employee Factor”. Furthermore, the most important factors affecting the customer's perceptions of food safety under these two dimensions were the quality of the products served and the cleanliness of the tables and chairs of the restaurant.

Keywords:

Food and Beverage Enterprises, Food Safety, Perceived Food Safety,

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