___

• Aaker, D. S., & Bruzzone, D. E. (1985). Causes of irritation in advertising. Journal of Marketing, 49(2), 47-57. Aaker, D. A & Norris, D. R. (1982) Characteristics of TV commercials perceived as informative. Journal of Advertising Research, 22(2), 61-70. Aaker, D. A., & Stayman, D. M. (1990). Measuring audience perception of commercial and relating them to ad impact. Journal of Advertising Research, 30(4), 7-17. Abernethy, A. M. (1991). Physical and mechanical avoidance of television commercials: An exploratory study of zipping, zapping and leaving. In R. Holman (ed.), Proceedings of the American academy of advertising (pp. 223-231). NY: The American Academy of Advertising. Andre, P., Bernstein, M., & Luther, K. (2012). What makes a great tweet? Harvard Business Review, 90(5), 36-37. Bauer, R. A., & Greyser, S. A. (1968). Advertising in American: The consumer view. Boston, MA: Harvard University. Bolotaeva, V., & Cata, T. (2010). Marketing opportunities with social networks. Journal of Internet Social Networking and Virtual Communities, 2010, 1-8. Boyd, M. D., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. Chikandiwa, S. T., Contogiannis, E., & Jembere, E. (2013). The Adoption of social media marketing in South African banks. European Business Review, 25(4), 365-381. Clancey, M. (1994). The television audience examined. Journal of advertising Research, 34(4), S1-S1. Constantinides, E. (2004). Influencing the online consumer's behavior: the Web experience. Internet Research, 14(2), 111-126. Cronin, J. J., & Menelly, N. E. (1992). Discrimination vs. avoidance: "Zipping" of television commercials. Journal of Advertising, 21(2), 1-7. De Pelsmacker, P. & Van den Bergh. J. (1998). Advertising content and irritation: A study of 226 TV commercials. Journal of International Consumer Marketing, 10(4), 5-28. Djauzak, A. (2004). Peningkatan Mutu Pendidikan Sebagai Sarana Pembangunan Bangsa, Jakarta: Balai Pustaka. Fennis, B. M., & Bakker, A. B. (2001). "Stay tuned-we will be back right after these messages": Need to evaluate moderates the transfer of irritation in advertising. Journal of Advertising, 30(3), 15-25. Friz, C. T. (1979). A numerical taxonomic study of six species of the free-living amoeba. Archiv für Protistenkunde, 122(3-4), 360-371. Li, H., Edwards, S. M., & Lee, J. H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), 83-95. Greyser, S. (1973). Irritation in advertising. Journal of Advertising Research, 13(1), 3-7. Ha, L. (1996). Advertising clutter in consumer magazines: Dimensions and effects. Journal of Advertising Research, 36(4), 76-84. Huang, Z. M., Zhang, Y. Z., Kotaki, M., & Ramakrishna, S. (2003). A review on polymer nanofibers by electrospinning and their applications in nanocomposites. Composites science and technology, 63(15), 2223-2253. Hwang, J., Yoon, Y. S., & Park, N. H. (2011). Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants. International Journal of Hospitality Management, 30(4), 897-907. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. Keng, S. L., Smoski, M. J., & Robins, C. J. (2011). Effects of mindfulness on psychological health: A review of empirical studies. Clinical Psychology Review, 31(6), 1041-1056. Kruger, L. M., Kühn S. W., Petzer, D. J., & Mostert, P. G. (2013). Investigating brand romance, brand attitude and brand loyalty in the cellphone industry. Acta Commercii, 13(1). DOI: 10.4102/ac.v13i1.178. Krugman., D. M., & Johnson, K. F. (1991). Differences in the consumption of traditional broadcast and VCR movie rental. Journal of Broadcasting & Electronic Media, (35), 213-232. Li, H., Edwards, S. M., & Lee, J. H. (2002). Measuring the intrusiveness of advertisements: Scale development and validation. Journal of Advertising, 31(2), 37-47. MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a advertising effectiveness: A test of competing explanation. Journal of Marketing Research, 23(2), 130-143. MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of marketing, 53(2), 48-65. Olney, J. W., Labruyere, J., Wang, G., Wozniak, D. F., Price, M. T., & Sesma, M. A. (1991). NMDA antagonist neurotoxicity: mechanism and prevention. Science, 254(5037), 1515-1518. Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135-145. Phelps, J. E., & Hoy, M. G. (1996). The Aad-Ab-PI relationship in children: the impact of brand familiarity and measurement timing. Psychology & Marketing, 13(1). 77-101. Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50(2), 18-36. Reed, M. (1999). Going beyond the banner ad. Marketing, (April), 25-26. Rust, R. T., & Varki, S. (1996). Rising from the ashes of advertising. Journal of Business Research, 37(3), 173-191. Schiffman, L. G., & Kanuk, L. L. (2007). Purchasing behavior. 207-215. Singh, T., Veron, J. L., & Cullinane, J. (2008). Blogging: a new play in your marketing game plan. Business Horizons, 51(4), 281-292. Sipior, J. C., & Ward, B. T. (1995). The ethical and legal quandary of email privacy, Communication of the ACM, 38(12), 48-54. Speck, P. S., & Elliot, M. T. (1997a). Predictors of advertising avoidance in print and broadcast media, Journal of Advertising, 26(3), 61-76. Spudich, P., & Chiou, B. S. (2008). Directivity in NGA earthquake ground motions: Analysis using isochrone theory. Earthquake Spectra, 24(1), 279-298. Stayman, D. M., & Aaker, D. (1988). Are all the effects of ad-induced feelings mediated by AAd? Journal of Consumer Research, 15(3), 368-373. Vespe, F. (1997). High-tech billboards: The same old litter on a stick. Journal of Public Policy & Marketing, 16(1), 176-179.