Tri Weda RAHARJO

Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience

Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience

Türkiye İletişim Araştırmaları Dergisi

2019-Sayı: 33

24-37

Ad Intrusiveness, Ad Irritation, Ad Avoidance, Attitude toward Brand, Online Experience

190126