Demographic factors affecting Regular Bottled Water Consumption: Adana Province/Turkey

Türkiye'de ambalajlı su sektörü 1990'lardan bu yana hızlı bir gelişme göstermiştir. Bu çalışma Adana'da ambalajlı su tüketimini etkileyen demografik ve ekonomik faktörleri ortaya koymak amacıyla yürütülmüştür. Araştırma sonuçlarına göre üniversite ve daha yüksek seviyede eğitime sahip bireyler, kadınlar ve aylık geliri 2500 TL üzerinde olan bireylerin ambalajlı su tüketme olasılıkları daha yüksektir. Ancak yaş, medeni durum ve hane halkı büyüklüğü ile ambalajlı su tüketimi arasında bir ilişki yoktur. Ambalajlı su şirketleri, pazarlama stratejilerinde cinsiyet, eğitim düzeyi ve gelir düzeyini dikkate almalıdır.

Anahtar Kelimeler:

Bottled water, logit analysis, Demographic factors, Adana

Demographic factors affecting Regular Bottled Water Consumption: Adana Province/Turkey

In Turkey, bottled water market has shown a rapid development since the 1990s. This study is aim to reveal demographic and economic factors affecting on bottled water consumption in Adana. A logistic regression model was used to achieve research goal. The results of the study showed that women consumers, with undergraduate and higher education consumers and individuals with monthly income of 2500 TL are more likely to consume bottled water. However, there is no relationship between age, marital status and household size variables and bottled water consumption. Bottled water companies should take into account to gender, education level and income level in their marketing strategies.

Keywords:

Bottled water, logit analysis, , Demographic factors, ,

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