The Effect of Foreign Player Transfers on the Stock Values of Sports Clubs Companies Istanbul Stock Exchange

Sports has recently emerged from a concept of physical activity and competition and has become an important economic market. It is important for sports clubs to survive economically and improve their economies. The stock market is defined as a trading area where stocks, bonds or other securities are traded. There are many transfer activities in every transfer season in the football environment. Transfer of a football player as a result of a professional contract with a club is called a transfer. The purpose of this research, 2019 summer transfer season in four football clubs in Turkey in stock market in Istanbul (Fenerbahce Inc., Galatasaray Inc., Besiktas Inc., Trabzonspor Inc.) to shares of foreign player transfers is to investigate the effect. In these transfer season, the relationship between the stock values 1 day before the transfer date of the player and 1 day after the transfer was analyzed on the basis of each player. As a result, Turkey in 2019 summer transfer season in the stock market showing positive activity of football clubs realized the transfer of foreign players (66%) and was determined to make a low impact. It can be said that the reason for this situation is that transfers will positively affect the sportive success of the teams.

Anahtar Kelimeler:

Exchange, football, stock, clubs, foreign transfer

Yabancı Oyuncu Transferlerinin Borsa İstanbul’da İşlem Gören Spor Kulüpleri Şirketlerinin Hisse Senetleri Değerlerine Etkisi

Spor son zamanlarda fiziksel bir aktivite ve rekabet konseptinden çıkmış ve önemli bir ekonomik pazar haline gelmiştir. Spor kulüplerinin ekonomik olarak ayakta kalabilmeleri ve ekonomilerini geliştirebilmeleri önemlidir. Borsa, hisse senetlerinin, tahvillerin veya diğer menkul kıymetlerin alınıp satıldığı bir ticaret alanı olarak tanımlanmaktadır. Futbol ortamında her transfer sezonunda birçok transfer faaliyeti gerçekleşmektedir. Bir futbolcunun bir kulüp ile yapılan profesyonel bir sözleşme sonucunda kulüp değiştirmesine transfer denir. Bu araştırmanın amacı, 2019 yaz transfer sezonunda Türkiye'de Borsa İstanbul’da işlem gören dört futbol kulübünde (Fenerbahçe A.Ş., Galatasaray A.Ş., Beşiktaş A.Ş., Trabzonspor A.Ş.) yabancı oyuncu transferlerinin hisse senetlerine etkisini araştırmaktır. Bu transfer işlemlerinde, oyuncunun transfer tarihinden 1 gün önce ve transferden 1 gün sonra hisse senetleri değerleri arasındaki ilişki her bir oyuncu bazında analiz edilmiştir. Sonuç olarak, Türkiye'de 2019 yaz transfer sezonunda borsa faaliyeti gösteren futbol kulüplerinin gerçekleştirdiği yabancı oyuncuların transferlerinin olumlu (%66) ve düşük bir etki yaptığı belirlenmiştir. Bu durumun nedeninin, transferlerin takımların sportif başarısını olumlu yönde etkileyeceği söylenilebilir.

Keywords:

Değişim, futbol, hisse senedi, kulüp, yabancı transfer,

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