Medya Çağında Weberyen Karizma ve Şöhretin Analojisi

XX. yüzyılın ikinci yarısı itibariyle karizma sözcüğü medyada yaygın bir şekilde şöhretler için kullanılmaya başlamıştır. Bu durumun ortaya çıkmasında gelişen eğlence endüstrisinin ve kitle iletişim araçlarının büyük rolü bulunmaktadır. Şöhret endüstrisinin gelişmesiyle ünlü aktörler, sunucular, sporcular ve müzisyenler gibi ekranların medyatik şöhret figürleri, karizmatik olarak tanımlanmaya başlamıştır. Bu durum karizma ve şöhret arasında ki kavramsal uyuşmazlıkların göz ardı edilmesine ve modern şöhret çalışmalarında neyin yeni ve benzersiz olduğunun belirlenmesinin önüne geçmektedir. Bu çalışma, Weberyen karizmatik liderlik ile şöhret kavramlarının kuramsal düzeyde birbirinden farklı yaklaşımlar olmasına rağmen; iki kavramın medyanın gelişmesiyle birlikte iç içe geçtiğini argümantatif bir çalışma çerçevesinde incelemeyi amaçlamaktadır. Bu bağlamda öncelikle çalışmanın merkezinde yer alan şöhret kültürü ve Weber’in karizmatik liderlik kavramına yönelik kuramsal yaklaşımlar incelenmiştir. Kuramsal perspektiflerden yola çıkarak karizmayla şöhretin modern dönemdeki görünümü ve pratikteki benzeşmesi açıklanmıştır. Çalışmayla, şöhret ve karizma kavramlarının teorik düzeyde birbirinden ayrı ve kısmen çelişkili durumları temsil etmesine rağmen; medya ve iletişim teknolojilerinin gelişmesiyle iki kavramın toplumda büyük ölçüde iç içe geçtiği ve yeni bir toplumsal ontolojik kavramsallaşmaya gidildiği sonucuna ulaşılmıştır.

Anahtar Kelimeler:

Şöhret Kültürü, Medya, Karizmatik Otorite

The Analogy of Weberian Charisma and Celebrity in the Age of Media

In the second half of the 20th century, the word of charisma began to be widely used in celebrities in the media. The emerging entertainment industry and mass media have a major role in this situation. With the development of celebrity industry famus actors, news servers, athletes and musicians have started to be defined as charismatic. Although the concepts of celebrity and Weberian charisma represent theoretically different phenomena, we aim at suggesting that the two concepts are intertwined with the development of media in the 20th century. In this context, the theoretical approaches to the concepts of celebrity culture and Weber's charismatic authority which are in the center of the study were examined first. Based on theoretical perspectives, the perspective of charisma and celebrity in the modern age and their resemblance in practice have been revealed. With this study, we come to a conclusion that two concepts have largely intertwined in society with the development of media although the concepts of celebrity and charisma represent discrete and partially contradictory situations at the theoretical level, and there is a tendency towards a new social ontological conceptualization.

Keywords:

Celebrity Culture Charismatic Authority, Media, Analogy,

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