SİGARA PAKETLERİNİN ÜZERİNDEKİ YAZILI VE RESİMLİ UYARI MESAJLARI: SİGARAYI BIRAKMAYA GERÇEKTEN YARDIMCI OLUYORLAR MI?

Bu çalışma, sigara içme oranının dikkat çekici bir boyutta yüksek olduğu Türkiye’de yazılı ve resimli uyarı mesajlarının etkilerinin sigara içenlerin deneyimleri üzerine yapılan kalitatif bir calışma ile ölçülmesi sonucu daha önce yapılan araştırmalara katkıda bulunmayı amaçlamıştır. Bu çalışmada sigara içen 100 gence sadece yazılı ve yazılı- resimli uyarı mesajlarının yer aldığı sigara paketlerinin gösterildiği projektif teknik uygulanmıştır. Sonuçlar yazılı-resimli mesajların farkındalığı arttırmak ve sigara içme ile ilgili sağlık sorunlarını tekrar düşünmeye teşvik etmek bakımından sadece yazılı olan mesajlara göre sigara içenler üzerinde daha etkili olduklarını ancak sigara kullanımını bıraktırmada beklenildiği kadar etkili ola- mayabileceklerini ortaya koymuştur.

Anahtar Kelimeler:

sigara içmek, uyarı me¬sajları

Text and Graphic Warning Labels on Cigarette Packages: Do They Really Help to Quit Smoking?

This study aims to contribute to previous re- searches measuring the impact of text and graphic warning labels on cigarette packages by adding a qualitative depth on the experiences of smokers living in Turkey, a country with a prominently high smoking rate. Projective techniques, showing the pictures of cigarette packages with text-only and text-graphic warning labels, were con- ducted with 100 young smokers. The results suggest that although text-graphic messages have bigger impact on smokers in terms of increasing the awareness and encouraging re-thinking about smoking related health risks when compared with text-only labels, they may not be effective in getting smokers to quit as expected

Keywords:

smoking, warning labels,

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