THE EFFECT OF CULTURE OF DIFFERENT COUNTRIES IN UNIVERSITY STUDENTS WHILE WEARING CLOTHES AND MAKING CHOICES FOR THEIR CLOTHES

This study aims to determine the differences amongst countries in terms of students’ preferences of buying clothes and getting dressed who are at the same age and are from the cultures of various countries. The sample of the research consists of 389 students coming from Liverpool of Britain, Nicosia of Cyprus and Turkic Republics who attend the universities in Ankara. The data of the research have been collected by means of the survey which has been prepared in order to determine demographic attributes of the students, their behaviors of buying clothes and their preferences of getting dressed. The collected data have been analyzed by using Statistical Package for the Social Sciences (SPSS 15,0). The relation between the behaviors of the students – to buy clothes- from the cultures of various countries has been evaluated on p<0,05 significance level by using Chi-square (χ2 ) test. Whether or not there is a difference based on the education, sex and the country regarding the average points of the factors that affect the students’ preferences of getting dressed, has been evaluated statistically by making one-way variance analysis (ANOVA) [p<0,05]. In the end of the research, it has been observed that there is significant difference amongst the countries based on the students’ meeting their need for dressing, their preparation for shopping for the clothes, their behaviors of keeping pace with the fashion, the reasons for preferring the fashionable clothes and their clothing style. Although there is difference in their preferences for dressing and selection of clothes in terms of sex, there is no significant difference in terms of being affected by environmental factors in selecting clothes. Also, it has been observed that the average points are different from each other based on the countries in getting dressed in terms of their preferences for dressing, the criteria in selecting clothes and the issue of being affected by the environment when getting dressed

___

  • 1. Eray F. and Aras E., 2000, “Tüketicilerin Giysi Seçimini Etkileyen Faktörler”, Konfeksiyon & Teknik, Vol: 9, pp: 128- 137.
  • 2. Oktay K., 2006, “Kırgızistan’daki Tüketicilerin Giyim Tercihleri Üzerine Bir Araştırma”, Manas Üniversitesi Sosyal Bilimler Dergisi, Vol: 15, pp: 197-211.
  • 3. Ersoy A. F., Arpacı F. and Demirci A., 2004, “Üniversite Öğrencilerinin Giysi Ve Ayakkabı Tüketiminde Markaya Yönelik Davranış Ve Tercihleri”, Gazi Üniversitesi Endüstriyel Sanatlar Eğitim Fakültesi Dergisi, Vol: 14 pp: 1-12.
  • 4. Aktuğlu I.K. and Temel A., 2006, “Tüketiciler Markaları Nasıl Tercih Ediyor? (Kamu Sektörü Çalışanlarının Giysi Markalarını Tercihini Etkileyen Faktörlere Yönelik Bir Araştırma)”, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol: 15, pp: 44-59.
  • 5. Elden M., 2004, “Uluslar Arası Reklamda Tüketici Davranışını Etkileyen Bir Faktör Olarak Kültürel Farklılıkların Önemi”, Manas Üniversitesi Sosyal Bilimler Dergisi, Vol: 13, pp: 205-221.
  • 6. Ocas A., 2004, “Fashion Clothing Consumption: Andecedents and Conseqences of Fashion Clothing Involvement”, European Journal of Marketing, Vol: 38(7), pp: 869-882.
  • 7. Hsu H.J. and Burns L.D., 2002, “Clothing Evaluative Criteria: A Cross-National Comparison Of Taiwanese And United States Consumers”, Clothing and Textiles Research Journal, Vol: 20(4), pp: 246-252.
  • 8. Lee M., and Burns L.D., 1993, “Self Consciousness And Clothing Purchase Criteria Of Korean And United States College Woman”, Clothing and Textiles Research Journal, Vol: 11(32), pp: 32-40.
  • 9. Plumlee, T.M. and Littlee, T.J., 2006, “Proactive Product Development İntegrating Consumer Reuirements”, International Journal of Clothing Science and Technology, Vol. 18(1), pp: 53-66.
  • 10. Alexander, M., Connel, L.J. and Presley, A.B., 2005, “Clothing Fit Preferences Of Young Female Adult Consumers”, International Journal of Clothing Science and Technology, Vol: 17(1), pp: 52-64.