___

• Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The Effect of Electronic Word Of Mouth Communication on Purchase Intention and Brand Image: An Applicant Smartphone Brands in North Cyprus. Management Science Letters, 9(4), 505-518.
• Anggraeni, A., & Rachmanita. (2015). Effects of Brand Love, Personality and Image on Word of Mouth: The Case of Local Fashion Brands Among Young Consumers. Procedia - Social and Behavioral Sciences, 211(215), 442–447.
• Armstrong, G. M., Kotler, P., Harker, M. J., & Brennan, R. (2018). Marketing: An Introduction. Pearson UK.
• Chen, Mei-Fang, and Chia-Lin Lee. (2015). The Impacts of Green Claims on Coffee Consumers Purchase Intention. British Food Journal, 117 (1): 195-209
• Cheung, C.M. and Thadani, D.R. (2012). The Impact of Electronic Word-Of-Mouth Communication: A Literature Analysis and Integrative Model. Decision Support Systems, Vol. 54 No. 1, pp. 461-470.
• Cheung, M., Luo, C., Sia, C. and Chen, H.. (2009). Credibility of Electronic Word-Of-Mouth: Informational and Normative Determinants of On-Line Consumer Recommendations. International Journal of Electronic Commerce, Vol. 13, No. 4, pp. 9-38.
• Cretu, A.E. and Brodie, R.J. (2007). The Influence of Brand Image and Company Reputation Where Manufacturers Market to Small Firms: A Customer Value Perspective. Industrial Marketing Management, Vol. 36 No. 2, pp. 230-240.
• Dam, T. C. (2020). The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth. The Journal of Asian Finance, Economics, and Business, 7(11), 449-457.
• Ennew, C. T., Banerjee, A. K., & Li, D. (2000). Managing Word of Mouth Communication: Empirical Evidence from India. International Journal of Bank Marketing, 18 (2), 75-83.
• Fan, X. and Chen, J. (2002). Measurement of Brand Image: A Brand Identity-Based Integrated Model and Empirical Study. Journal of Nankai, 3(1), 25-30.
• Farzin, M., & Fattahi, M. (2018). eWOM Through Social Networking Sites and Impact on Purchase Intention and Brand Image in Iran. Journal of Advances in Management Research.
• Ganguly, B., Dash, S. B., & Cyr, D. (2009). Website Characteristics, Trust and Purchase Intention in Online Stores:-An Empirical study in the Indian Context. Journal of Information Science & Technology, 6(2).
• Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
• Hsieh, A. T., & Li, C. K. (2008). The Moderating Effect of Brand Image on Public Relations Perception and Customer Loyalty. Marketing Intelligence & Planning , 26 (1), 26-42
• Huang, E. (2012). Online Experiences and Virtual Goods Purchase Intention", Internet Research, Vol. 22 No. 3, pp. 252-274.
• Huete-Alcocer, N. (2017). A literature Review of Word of Mouth and Electronic Word of Mouth: Implications For Consumer Behavior. Frontiers in psychology, 8, 1256.
• Jalilvand, M.R. and Samiei, N. (2012). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Empirical Study in the Automobile Industry in Iran. Marketing Intelligence & Planning, Vol. 30 No. 4, pp. 460-476.
• Jun, M., Yang, Z., & Kim, D. (2004). Customers' Perceptions of Online Retailing Service Quality and Their Satisfaction. International Journal of Quality & Reliability Management, 221(8), 817-840.
• Kala, D., & Chaubey, D. S. (2018). Impact of Electronic Word of Mouth on Brand Image and Purchase Intention towards Lifestyle Products in India. Pacific Business Review International, 10(9), 135-144.
• Kalaycı, Ş. (2009), Spps Uygulamalı Çok Değişkenli İstatistik Teknikleri, Ankara: Asil Yayınevi, 5. Baskı.
• Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-based Brand Equity. Journal of marketing, 57(1), 1-22.
• Keller, K. L., & Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science, 25(6), 740-759.
• Kim, J., Lee, H., & Kim, H. (2004). Factors Affecting Online Search Intention and Online Purchase Intention. Seoul Journal of Business, 10.
• Kim, J., Jin, B. & Swinney, J. L. (2009). The Role of E-Tail Quality, E-Satisfaction and E-Trust in Online Loyalty Development Process. Journal of Retailing and Consumer Services, 16, 239–247.
• Kremer, F. & Catherine V.(2012). How Store Brands Build Retailer Brand Image. International Journal of Retail & Distribution Management 40 (7): 528-543
• Kotler, P. (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know. John Wiley & Sons.
• Kurniawan, P., & Sidharta, I. (2016). Servqual on Brand Image and Relationship Equity. International Review of Management and Marketing, 6(4), 866-871.
• Kurtoğlu, R., & Sönmez, A. T. (2016). Marka İmajı ve Marka Faydasının Marka Sadakati ve Pozitif Ağızdan Ağıza İletişim (Wom) Üzerindeki Etkisi. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 21(4), 1127-1138.
• Lerrthaitrakul, W., & Panjakajornsak, V. (2014). The Impact of Electronic Word-of-Mouth Factors on Consumers' Buying Decision-Making Processes in the Low Cost Carriers: A Conceptual Framework. International Journal of Trade, Economics and Finance, 5(2), 142.
• Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., & Bonaiuto, M. (2020). Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone. Sustainability, 12(8), 3391.
• Nguyen, Cathy & J. Romaniuk (2014). Pass it on: A Framework for Classifying the Content of Word of Mouth. Australian Marketing Journal. Vol. 22, Issue 2, 117-124
• Nuseir, M. T. (2019). The Impact of Electronic Word of Mouth (e-WOM) on the Online Purchase Intention of Consumers in the Islamic Countries–A Case of (UAE). Journal of Islamic Marketing. 10(3), 759-767.
• Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 197-226.
• Permana, R., & Ilham, F. (2018). Antecedents and Consequences of Brand Image: A Case of a Packaged Drinking Water Product. KnE Social Sciences, 3(10), 209–219.
• Rahman, M. A., Abir, T., Yazdani, D. M. N., Hamid, A. B. A., & Al Mamun, A. (2020). Brand Image, eWOM, Trust and Online Purchase Intention of Digital Products Among Malaysian Consumers. Journal of Xi’an University of Architecture & Technology, 12, 4935-4946.
• Richins, M. L. (1983). Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study. Journal of Marketing, 47(1), 68-78.
• Saeed, R., Lodhi, R. N., Mehmood, A., Ishfaque, U., Dustgeer, F., Sami, A., & Ahmad, M. (2013). Effect of Brand Image on Brand Loyalty and Role of Customer Satisfaction in It. World Applied Sciences Journal, 26(10), 1364-1370.
• Sallam, M. A. (2014). The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM. International Business Research, 7(10), 187–193.
• Saxena, N. K., & Dhar, U. (2021). Building Brand Image: A Multi-Perspective Analysis. Ilkogretim Online, 20(5).
• Salisbury, W.D., Pearson, R.A., Pearson, A.W. & Miller, D.W. (2001). Perceived Security and Worldwide Web Purchase Intention. Industrial Management & Data Systems, 101(4), 165-177.
• Urmak, T. T., & Dayanç-Kıyat, G. B. (2021). Marka İmajının Elektronik Ağızdan Ağıza Pazarlama (EAAP) Üzerindeki Etkisi: Notebook Kullanıcıları Üzerine Bir Araştırma. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 20(40), 505-524.
• Trusov M, Bucklin RE, & Pauwels K (2009) Effects of Word-Of-Mouth Versus Traditional Marketing: Findings from an Internet Cocial Networking Site. Journal of Marketing, 73(5), 90-102.
• Topal, İ., & Sima, N. A. R. T. (2017). Elektronik Ağızdan Ağıza İletişim Davranışlarının Satın Alma Niyeti Üzerine Etkisi: Facebook Örneği. Global Journal of Economics And Business Studies, 6(12), 127-144.
• Tuškej, U., Golob, U., & Podnar, K. (2013). The Role of Consumer–Brand Identification in Building Brand Relationships. Journal of Business Research, 66(1), 53-59.
• Wang, Y. J., Hernandez, M.D. & Minor, M.S. (2010). Web Aesthetics Effects on Perceived Online Service Quality and Satisfaction in an E-Tail Environment: The Moderating Role of Purchase Task. Journal of Business Research, 63, 935–942.
• Wani, T. A., Ali, S. W., & Farooq, T. (2016). Determinants of Online Purchase Intentions: A Study of Indian Buyers. Amity Journal of Management Research, 1(1), 94-109.
• Yaraş, E., Özbük, M. Y., & Ünal, D. A. (2017). Factors Affecting Consumers' Intention to Purchase Online. Journal of Internet Applications and Management, 8(2), 63-74.
• Zeithaml, V. &Bitner, M.J. (1996). Services Marketing, McGraw-Hill, New York, NY.