Sürdürülebilir Turizm Tutum Ölçeğinin (Sus-Tas) Geçerlilik ve Güvenilirlik Çalışması*

Bu çalışmanın amacı, Choi ve Sırakaya (2005) tarafından geliştirilen Sürdürülebilir Turizm Tutum Ölçeğinin (SUS-TAS) geçerlilik ve güvenilirlik analizlerini gerçekleştirmektir. Çekim yerinde yaşayan yerel halkın sürdürülebilir turizmin gelişimine yönelik tutumlarını inceleyen SUS-TAS ölçeğinin analizlerinde kullanmak üzere Didim'de yaşayan yerel halktan veri elde edilmiştir. Veri setinin analizinde, açıklayıcı ve doğrulayıcı faktör analizlerinden yararlanılmıştır. Analiz sonucunda orijinal SUS-TAS ölçeğinde yer alan 44 madde 18 maddeye düşmüştür. Çevresel sürdürülebilirlik Didim'de yaşayan yerel halk için en önemli boyut olarak belirlenirken algılanan sosyal maliyetler en az ilişkili boyut olarak tespit edilmiştir. Araştırma bulgularına göre SUS-TAS ölçeğinin Didim yerel halk örnekleminde geçerli ve güvenilir olduğunu söylemek mümkündür.

The Study of Validity and Reliability of Sustainable Tourism Attitude (Sus-Tas) Scale

This research aims to reassess the validity and reliability of Sustainable Tourism Attitude (SUS-TAS) scale which is developed by Choi and Sırakaya (2005). Data which was gathered from residents' in Didim was analysed of SUS-TAS scale examining the residents' attitude to sustainable tourism development. Exploratory and confirmatory factor analysis were utilized. Findings support 18 items of SUS-TAS scale that has originally 44 items. Environmental sustainability was found the most related dimension for residents whereas perceived social costs was determined the least related dimension. According to the findings, it can be said that SUS-TAS scale is valid and reliable in Didim sample.

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