Süleyman BARUTÇU, Muzaffer AYDEMİR, Esin BARUTÇU

ULUSLARARASI PAZARLARDA RÜŞVET SORUNU: DENİZLİ’DE FAALİYET GÖSTEREN İŞLETMELERDE BİR ARAŞTIRMA

Bu çalışmada, uluslararasıpazarlarda rüşvet vb. ahlaka aykırıuygulamalarla ilgili yazın taramasıyapılmışve Denizli’de ihracata yönelik olarak faaliyet gösteren, tekstil, mermer ve madeni eşya işletmelerinin genel müdürleri / pazarlama müdürleri ile uluslararasıpazarlarda karşılaştıklarırüşvet vb. işahlakına aykırıuygulamalar ve bunlara neden olan etmenler üzerinde derinlemesine mülakat gerçekleştirilmiştir. Yöneticilerle yapılan mülakatlarda, rüşvet vb. işahlakına aykırıuygulamaların ihracatçıTürk işletmeleri için de önemli bir sorun olmaya devam ettiği, bununla birlikte, yöneticilerin önemli bir kısmının, işahlakına uygun davranışve uygulamalarıişletmelerin uluslararasıpazarlardaki uzun dönemli başarılarıiçin önemli bir koşul olarak değerlendirdikleri görülmüştür.

Anahtar Kelimeler:

Rüşvet, uluslararası pazarlama

In this study, business ethics literature has been reviewed in terms of bribery and other questionable payments in international markets. And then, an in depth interview have been conducted among general managers and marketing managers of Turkish textile, marble and metal goods export companies in Denizli, about frequently encountered bribery and other questionable practices in international markets. In this research, it has been seen that bribery and other questionable business practices are also serious problem for Turkish export companies. Nevertheless, it is pleasing to see that most of the interviewed managers believe in ethical practices’ importance on Turkish companies’ long term international successes

Keywords:

Bribery, international marketing,

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