The purpose of this study is to demonstrate the associations between the dimensions of learning orientation and quality orientation and assessing their impact on the performance of organizations. This was empirically tested and proven via extensive field research. We reached out to 85 hospitals from about 181 hospitals located in Istanbul province, and collected a total of 190 responses from them as a part of this research study. After excluding 13 questionnaires with missing information, 177 responses were analyzed using correlation and regression analysis. Results reveal that learning and quality orientation positively influence the dimension of firm performance. The findings of this research support the view that implementing learning and quality orientations in the private healthcare organizations in Turkey will improve their overall performance.