Alev Kocak ALAN, Ebru Tumer KABADAYİ, Nilsah CAVDAR

7636

BEYOND OBVIOUS BEHAVIOR PATTERNS IN UNIVERSITIES: STUDENT ENGAGEMENT WITH THE UNIVERSITY

Purpose- This study aims to provide a model to help universities gain competitive advantage by analyzing the factors that influence student engagement with the university.Methodology- Survey method was used to test the hypothesized effects in the proposed model and 432 people were surveyed. Survey results were analyzed by structural equation modelling.Findings- As a result of the research, all hypothesized effects in the proposed model, a positive effect of university image on both positive emotions, and student satisfaction, a negative effect of it on negative emotions, a positive effect of positive emotions on student satisfaction, a negative effect of negative emotions on student satisfaction, and a positive effect of student satisfaction on student engagement with the university, were supported. Conclusion- Emotions and satisfaction have the great importance in the emergence of student engagement with the university. Handling university image as a starting point in the study with the prediction that the university image is also important for students' engagement behavior is supported by significant results.
Keywords:

Student engagement student emotions, student satisfaction, university image,

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Research Journal of Business and Management-Cover
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 2014
  • Yayıncı: PressAcademia
Arşiv
Sayıdaki Diğer Makaleler

Kenneth J. HATTEN, James P. KEELER, William L. JAMES, Kyungho KİM

Mohamad Hisyam SELAMAT, Abdulrahman Sultan ELWAHJ

Canan Nur KARABEY, Zisan Duygu ALİOGULLARİ

Aysun Beyazkilic KOC, Nihan YİLDİRİM

Abdullah ONDEN, Meltem KİYGİ-CALLİ

Alev Kocak ALAN, Ebru Tumer KABADAYİ, Nilsah CAVDAR

Nese Mesutoglu KİRİM

Cigdem BASKİCİ, Yavuz ERCİL