Begum SAHİN, Rıza BAYRAK

COVİD-19 PANDEMİSİ DÖNEMİNDE İMALAT SANAYİNDE E-PAZARLAMA YÖNELİMİ: CİRONUN DÜZENLEYİCİLİK ROLÜ

E-MARKETING ORIENTATION IN THE MANUFACTURING INDUSTRY DURING COVID-19 PANDEMIC: THE MEDIATOR ROLE OF TOTAL SALES REVENUE

Erciyes Akademi

2022-Cilt: 36 - Sayı: 3

1260-1271

Covid-19 Pandemisi, E-pazarlama, İmalat Sanayi, Ciro, Kârlılık

Covid-19 Pandemic, E-marketing, Manufacturing Industry, Total Sales Revenue, Profitability

3817