Rafet BEYAZ, Abdullah Yiğit GÜNGÖR

THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY

THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY

Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

2021-Cilt: 12 - Sayı: 23

322-346

markalama süreci, marka evangelizmi, marka deneyimi

Branding process, brand evangelism, brand experience

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