Mehmet Algur, Mehmet Selami ALGUR, Nil Erden, Nil Selenay ERDEN

THE MEDIATING ROLE OF TRUST TOWARDS E-WOM ON THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY CHARACTERISTICS AND INFLUENCE BY E-WOM

THE MEDIATING ROLE OF TRUST TOWARDS E-WOM ON THE RELATIONSHIP BETWEEN BIG FIVE PERSONALITY CHARACTERISTICS AND INFLUENCE BY E-WOM

Istanbul Management Journal

2015-Cilt: 26 - Sayı: 78

87-99

Büyük Beş Kişilik Özellikleri, E-WOM ’a Güven, E-WOM’dan Etkilenme

Big Five Personality Characteristics, Trust Towards E-WOM, Influence By E-WOM

2924